Ep # 5 | Discipline = Freedom

Athletes Potential

Dr. Danny Matta is a coach, physical therapist, educator and founder of Athletes’ Potential. He is considered a world re-nowned leader in the fields of rehab, sports medicine, tactical athlete consulting and human performance optimization. Danny is able to use his experience as a physical therapist and a strength coach to improve all aspects of human performance. 

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Shantel: All right. We are here live with Danny Matta with Athletes' Potential. We're so excited to chat with him today. He has started multiple companies, super entrepreneurial, really sharp guy. Danny, we're lucky to have you.

Danny:  Well, thanks for having me on. I'm excited to chat with you about business. It's my favorite topic.

Shantel: Well, great. Well, let's just unpack it and start right away. Tell us a little bit more about your company and your podcasts and what spurred that and you imagining more.

| THE START | 

Danny: My business in Atlanta is called Athletes' Potential. It's a performance based physical therapy practice that we started about three years ago. I left the Army after being in the Army, active duty for seven years, as a physical therapist. I wanted to work with people in a one-on-one manner where we're spending 60 full minutes with a patient. We're getting outcomes a lot faster. We're actually building relationships with these people. Our goal was to create the best medical experience they've ever had. Most people hate any sort of medical appointment. They can't stand going to the doctor. We want people to be excited to come and see us and we want them to really feel like they're getting the most cutting edge treatment options that are out there that we pull from all kinds of different groups that we work with. That's the company we have here in Atlanta. Right now we have three locations. There's three physical therapists and we have a couple admin staff. I own it with my wife. I'd be remiss to say that because she organizes everything. If it was just me, I would burn it down in flames and then move on to the next thing and then just do it again so it would be a repeat, just flames burning down process. My wife handles everything and organizes everything on the backend, which is huge.

We have a podcast called The Doc and Jock Podcast, which is a health and wellness podcast I do with a cohost who is a strength coach friend of mine. We started it two years ago because Joe and I have this pseudo-bromance that's been going on for about 10 years. The Army keeps moving his wife around. She's still active duty so the way that we can stay in contact was talk what we talk about anyway on a podcast. We decided we'd give it a year. We were going to commit to 52 episodes so once a week. Within six months, we went from doing one time a week to doing twice a week. We averaged somewhere around maybe 40 or 50,000 downloads a month. We've got over 200 episodes at this point. I think it's just such an interesting channel.

I think what you're going to do is going to be really great as well, Shantel, and I'm even starting another podcast, which is business related, for physical therapists because for me, this is the medium that works. For some people it's video. For some people it's blogging. I can talk for a long time so that fits podcasting.

Shantel: That's amazing. I love what you said and I'd love to dig a little deeper into this about the experience that you wanted to create as you were starting a business. I would love to hear how you've done that and did you have a bad experience. I'd love to figure out why that was a big moment for you.

| THE DIFFERENCE | 

Danny: Yeah, totally. I think that most people have had a bad experience in healthcare. I was a practitioner in the Army. No offense to military medicine. There's some amazingly smart doctors, nurses, practitioners, whatever you want to call it, within the military medical system but the problem is, it's a socialized medical model so you never have enough staffing and you pay for this free healthcare primarily with your time and frustration unless ... You only win if you lose. If you have some sort of catastrophic accident or you get some terrible disease, then you see some of the best medical providers in the world as fast as possible because you're frankly at the front of the line in terms of the triage cycle and what they look at with who has precedence. Yeah, I've had plenty of bad experiences. I mean, my wife has had bad experiences with diagnostic tests that you don't hear back on that you're wondering what the results are for like three, four weeks and can't get in touch with the physician and you're just worrying the whole time. Just having people that are rude to you on the front desk.

Imagine going to the DMV. Nobody's nice there because they answer the same damn questions over and over again. The other thing that I think is really convoluted within the medical system is there's no transparency, right? Think about the last time you went to the doctor. You could ask him, "Oh, okay. What's this visit going to cost?" Well, they don't know. They don't know until they figure out what insurance is going to reimburse them and then at that point, they sent you a bill for like $250 a month later and you're pissed off about it because if they had told you at the front end, "Well, it's going to be $250," at least you knew, right, and you could make that decision but if you get that a month later and you had a bad experience, how likely is it you go back to that doctor and how likely is it you tell everybody how shitty that was. Now their reputation is just going down the drain.

For us, we're really big on transparency. We get in touch with everybody's healthcare provider, their actual insurance before they work with us. We have a set rate for what it costs. Some people get reimbursed, some people do not, but you know it coming in. You know what it's going to cost and you know you're going to see a qualified physician within our realm for an hour every time. Ask yourself when the last time that you spent an hour with a doctor was, if ever. It never happens.

The fact that we can spend time with people. We can get faster results. We can build relationships. We don't only just know their name but we know what they like. We know what their dog's name is. We know how many kids they have. We know a lot about them. We build a long term relationship and that's really what medicine should be in my opinion. It should be relationships, people that you trust and people that have your best interest at heart and not necessarily do things with what insurance is going to tell them they're going to get paid for because that just changes the way that you make decisions in a very negative way.

Shantel: Yeah. I think you touched so much on the customer service experience and how important it is to you and you are right. I mean, when people go in to these DMV or doctors, you just go in with a bad taste in your mouth because you have this assumption of how it will be and most likely it lives up to that but I commend you for creating something totally different and kind of shaking the model there because that's great.

Danny: Well, I don't think it was something early on that anybody really perceived would work well. I remember very vividly having this conversation with my dad when I got out of the Army. I told him, I said, "Hey, I've decided I want to get out of the Army. I've got seven years in." Mind you, he's retired 25 years in the Army in the medical field. He's like, "Danny, why are you going to do that? You're looking at major promotion within a year," and then, "Hey, you only got 11 years left and then you've got a pension for the rest of your life and healthcare for you and your spouse for the rest of your life." This is like hitting the lottery, right?

I remember telling him, I said, "Look dad. I don't want to work in a setting where people constantly ask each other how much time they have left." That's such a common question in the military. People are, "Hey, how much time do you have left until you can retire?" "Oh, I've got 10 years." "Damn, you're almost halfway there, bro." No, you got 10 years and if you're not super excited about what you're doing every day, that's a decade of you being kind of miserable, which sucks. When I told him, he was very apprehensive because I said, "All right, I'm going to get out of this stable career, I'm going to move to a city where I literally know no one, and then I'm going to open a physical therapy practice in an office in a crossfit gym, and not take insurance." That sounds crazy. Of course he's worried about it, right?

Shantel: Yeah.

Danny: It's like, "Danny, have you lost your damn mind." For me, I saw that there was an opportunity potentially to create a better system and three years later, it's so cool for me to see now that there's so many other people around the country that are doing similar things within gyms or these small niche practices where they're really helping designated groups of people what they're really good at and they're making these great changes for people that have frankly been in chronic pain for a long time and think there's no answer besides surgery and maybe pain medicine the rest of their life, which is not the way to live. Yeah, I mean, it's interesting. It's definitely an uphill battle in some cases where people want to use their insurance but most people don't even know what the heck their insurance will pay for.

Shantel: No, that's very true. It sounds like you had to break through a lot of personal, maybe I'm assuming, but fear of starting something or at least being held back a little bit by people around you that were just scared, quite frankly. Did you turn to anyone during that time period or aspire to be someone that you had grown up next to or seen to help you with the entrepreneurial journey and breaking through that risk aversion?

Danny: Well, I teach a continuing education course for another group and the guy is based out of San Francisco. He's actually the first person that I saw with this model. He owned a crossfit gym and still owns a crossfit gym in San Francisco and at the time, this gym was in a parking lot behind a sporting goods store in the Presidio in San Francisco so it literally was in a parking lot. They had conex boxes that had all their equipment in it. They had a pull up rack. Then there was this really small conex box that barely fit his table in there and he would see patients in this setting. He had a wait list that was three weeks long. It was the most just barebone setup you could imagine.

When I got out of the military and decided to go this route, I had some guidance I would say from a mentor of mine that really helped me kind of understand that this was viable and that I could make it happen because I think the doubt of you starting a business, let alone a business in kind of an untested market or untested way, it's very normal and that's okay but look, Shantel, you and I, we're grinders. We'll just work and I don't think a lot of people understand how much work it takes to actually start a business. Whether it's a good thing or a bad thing, we'll just literally grind ourself into the ground.

If you take that approach of look, I'm going to work my butt off and I'm going to do everything I need to do to make this successful, I don't think many people would fail at whatever they did if they did that and implement it correctly. Yeah, it helps a lot to have a mentor but it also helps to just understand that if you have the mindset of yeah, I'm down to work, I know it's going to take a lot of effort, but it will pay off in the long term, that was probably more important than anything.

Shantel: You’re helping people every day. I think that's amazing. When you were younger, did you always want to be a physical therapist?

Danny: I didn't want to be a physical therapist until I was about 16 years old. I had knee surgery from a football injury. I was a little shit-head 16-year-old, right? I didn't do any of the exercises I was supposed to. When I came back from my followup visit, I remember the physical therapist asked me to show him the exercises that I was doing and I completely made some stuff up that was wrong and he easily could tell. Looking at it from my perspective now, I know when somebody's not doing what they're supposed to, right? He proceeded to make me do intervals on this thing called an Assault Bike, which is basically like this big fan on a bike that's really hard, and he made me do it until I puked. I was so exhausted. I literally puked in the trashcan.

He walked over to me right as I was done puking and he goes, "Hey, so are you going to do your exercises next time?" At first, I said, "Yeah, I am." Then I was thinking to myself, this is kind of awesome. This guy gets to make people puke for a living. I looked into it and I decided it could be a really good opportunity for what I enjoyed and the population I liked working with and especially in the Army, having an opportunity to go in and serve as well as work with younger, more athletic ... Tactical population was huge and the business side of stuff, it kind of came after. I don't know, maybe you're like this too. Do you ever look back as a kid and be like man, I was always hustling people to make money.

Shantel: Mm-hmm (affirmative). Oh yeah, multiple side ventures.

Danny: Constantly, constantly. I can think of maybe eight different things that I did growing up just so I'd make extra money for no reason. It's weird. I was an entrepreneur first. I just happened to have gone to physical therapy school and then figured it out after seven years of school and that's the skill set we have.


| LEAD WITH PASSION | 

Shantel: Well, I think it's also interesting. Yes, the money's there but the practice that you have was led by opportunity and passion, which I think is really interesting. I'm interested to hear how as you're continuing to grow and for the listeners, Danny has multiple location, is growing a really successful company, has it been difficult or have you had to step away from the initial passion of helping others and being in the room with them to transitioning some of that responsibility to others so you can continue to grow and execute the vision of the company?

Danny: Absolutely. The challenge in my opinion in any service based business is that when you build a business that is very dependent on your reputation, especially the medical field, you need a lot of trust from people to be able to do some of the things that we require from them for them to get the results they want. Of course, were they going to say, "Hey, go see Danny. He did help me with this or that." Right? It's not, "Hey, go see Athletes' Potential," even though as a business owner we want people to say that. Yes, I definitely have had to step back and I continue to step back.

At this point, I'm probably at 75% of the schedule that I would normally see and within another two months, I'm going to probably be at 40% of what I initially saw as we step back and have to take on some of these other roles because as much as I do enjoy it and I would say I plan to continue to see patients in a small way, maybe 10 to 15 patient visits a week, which would be 10 to 15 hours, for as long as I want. I get a lot out of that. I enjoy helping people but if all you want to do is that, you're not really growing a business and you're not also helping more people. This is, I think, the epiphany moment for me, right? I was totally fine to just stay in this office and be as busy as I wanted to be and there's good money with that.

It's not like it's a growth thing in terms of I just want more revenue, it's how can I help more people. I have to do that by teaching other people to do the same things that we do and then now they go out and they help more. We're going to do it again and it's kind of exhaustive and it takes some time to train people but we get all this positive feedback from people that we've trained. It's even cooler to me to be able to help somebody out like myself.

| YOUR FRONTLINE TEAM | 

Shantel: I think it's interesting. As a business owner, we've certainly had to go through this shift too. At the beginning, everyone wants you because you are in the frontline. You're the person they hear from and how do you shift that to pumping up your team and kind of downplaying I think what you can do to elevate someone else that you're growing. There's certainly a lot of techniques and ways to do that but it takes patience and it's a lot of work for sure.

Danny: Ah, totally. It makes total sense, right? That's who their friend saw, that's who they want to see. I think the biggest compliment is when we get people that call our office. Whoever fits their schedule best is who they go with. When we have somebody call in and they say, "Oh yeah, I want to make an appointment. My friend saw Dr. Jackie. I want to see if I can get in with Dr. Jackie." Maybe I have a random reschedule so I can get somebody in maybe that day or the next day. "We can get you in with Dr. Matta at this time if you want to see him." They're like, "No. I'm going to wait." You don't even know who the hell I am, which is huge. When I heard that, I go, "Damn, we're doing it. This is happening." We're building these other practitioners up and they're doing great things to the point where they don't even want to work with me and that's kind of the goal.

Shantel: I'd love to dive in a little bit to your day-to-day. Do you have a routine that you live by? I know again you're balancing multiple businesses, podcasts, a family. What have you found successful from your day-to-day and how you're managing it right now?

| A DAY IN THE LIFE | 

Danny: Well, if you'd asked me this maybe two months ago, I think I was doing a much better job with managing everything. Anybody that has a business or is going to start a business, you have these growth phases that you go through and we're definitely in one right now, bringing on another practitioner, starting another podcast, working on other business development projects on the side in terms of information products and ways to monetize our other podcast. We have a lot of stuff happening at once. I think I do a shitty job of it right now. My average day, I start in the morning, I see patients at 6 o'clock so I wake up at 4:30 every morning. My favorite thing to do is just sit on the couch, drink a cup of coffee, and just think for like 20 minutes. It's the slowest cup of coffee that somebody could drink. I don't get on my phone. I don't do anything. I just sit there and I just think about what it is that I want to do with the business or whatever it is. I think that time is actually really, really valuable.

Once I get everything ready for the day, I'll head to the office. I get here about 5:30 and then I start seeing patients at 6 so today, 6 o'clock until 3 we had patients. I had seven people during the day with a couple little admin breaks built in. Then we'll do podcast content or content creation after that. Then I'll go home. Today's kind of weird because I'll do this podcast, I'll go home, I'll eat dinner with the family, and then I've got another podcast at 7. We had our 200th episode on our other podcast so everybody's getting together and we're going to actually just kind of do a recap of that but that's not a good day for me in terms of how I would like to have it structured because the one thing that's missing there is I'm not going to get a chance to do anything physical with my body today. I'm not going to be able to train the way that I typically do and I'm not going to get to spend much time with my kids.

As jam-packed as that sounds and it's good to be busy, it's not good for relationships and long term health if you're that busy that you can't fit those things in. Later on in the week, we'll have things where my schedule is decreased and I like to pick my kids up from school as many chances as I get, take them to the pool as often as possible, be there for dinner and not be distracted by all this work stuff, and then back to the content stuff for the podcast usually once a week instead of spreading it out. It just so happens this is kind of an odd week.

Shantel: Well, I appreciate the transparency there. I think the concept of balance is really interesting and some phases in your life may require less balance in certain areas but at least having your priorities and knowing that and it seems like you're very self aware that that's important to you. It's just a phase that needs you to kind of chug along right now. Another interesting thing you said that I loved, the 4:30 wake up and also recharging. It sounds like that morning time for you is that time to just be mindful and think big picture and recharge for the day. Is that ...

Danny: Oh totally. I mean, yeah, it's funny. 4:30 is early, right?

Shantel: Oh yeah.

| THE UNCOMFORTABLE | 

Danny: From most people's standards 4:30 in the morning is pretty early but once you do it long enough, you get really used to it and when I got out of the Army, I didn't know when people saw people in the civilian world. I've never worked in the civilian world as a physical therapist, right, until I opened my own practice so I just assumed ... Well, we start sick call hours at 6 so I'm just going to start seeing people at 6 and then I'll just go until like 2 or 3 o'clock or whatever and then I'll be done. For me what that does is it sets a precedence of getting up early. Something is kind of uncomfortable about it but also I feel like if you sleep in all the time, you don't know how good it is to sleep in. You don't know what that feels like.

My bed has never been as comfortable as ... I spent three weeks in field training in the Army. You are sleeping on the ground during basic training and it sucked. When I got home, I thought good lord, this is the most comfortable bed I've ever felt in my life and it's because how do you know what comfort feels like if you don't know what it feels like to be uncomfortable. I think we have to really engineer some suffering in our life in some way and for me, that early wake up, it's a way for me to kind of win a battle in the first part of the day and just sitting there, I don't know, it's cool because it just gives me an opportunity to not have anybody ask me questions. I don't have anybody ask anything of me. No email, nothing in front of me, and just sit there and think about things that are going well, things that we need to change, things that maybe we want to potentially move towards. My best time and effort is 15, 20 minutes in terms of business development and what we want to do and directions we want to go just by sitting there and trying to ignore my wife's cat.

Shantel: Well, I think it would be very tempting for me personally to not hit the snooze button for another half an hour but I should try it. I mean, 4:30 sounds interesting so thanks for sharing that.

Danny: You should. This is a challenge to anybody listening.

Danny: Just wake up at 4:30 in the morning for a week. That's all you have to do. There's another really good podcast. I will give him a lot of credit for a lot of this discipline stuff, which I have been waking up early for a lot longer than this guy's had a podcast but I love his stuff. His name is Jocko Willink and he wrote a book called Extreme Ownership and he has a podcast called The Jocko Podcast. Jocko is this retired Navy SEAL commander that does a lot of business development work now with this private company that he has and it's really interesting. He relates a lot of stories from his time in combat to leadership and leadership within business in particular. One of the things he says is, "Discipline equal freedom," which I 100% agree with. You can structure your day and you can create discipline for yourself and it's easy for you to do the uncomfortable stuff.

Shantel: That's amazing. We've had some conversations offline about cold showers. Is Jocko the guy behind the cold shower concept as well?

Danny: He's not. That's actually a guy named Wim Hof. You can take a look at Wim Hof and what he's doing. It's a lot of breathing and mindfulness kind of work. I think a cold shower ... If you just take a warm shower all the time, then awesome, that's great. You took a shower and it feels good but you don't how good a warm shower feels if you're just always in cold showers. A warm shower is amazing. I don't know. We don't engineer suffering in our life enough to really appreciate what we have and I think if you did that, then you could appreciate the things that we take for granted really, really well compared to the average person that just goes about their day and they just assume or they expect these things to just be there and that's not always the case for everybody and that's not always the case your whole life. You may hit points where you struggle and if you don't know what that's like, it's hard to bounce back from it.

Shantel: Mm-hmm (affirmative), absolutely. Well, it seems like, Danny, you're extremely self aware, intentional, and mindful of how you go into the day, what you're doing, how you're spending your time. I think having a co-founder and a business partner is amazing and as your wife, awesome. I'm interested to hear, are you able to turn it off when you guys go home and are there any techniques or tools or methods that you guys have talked through and put in place to set some boundaries so it doesn't overwhelm your entire life?

| BALANCING WORK & FAMILY | 

Danny: It's very hard. I mean, I'll be very frank with the fact that if you work with your spouse, you better damn well make sure that you have different skill sets. I will start stuff quick. I think of big ideas. I'm just like, yep, we got to do this and then that's it. I'll make a decision. If it wasn't for Ashley, nothing would get accomplished. Ashley is cautious. She's an implementer. She's a planner. She likes lists and she likes organization of things and SOPs, which make me want to puke. That's what she likes. From a business standpoint, we're probably the best kind of match you could make and there's a book called Rocket Fuel, I think it's Gino Wickman, where he talks about matching these two ... It's like a visionary and an implementer I believe is what he calls it and if you can do that, it's really a potent combination, it just so happens that we're married. I guess it was an option that fit and she came in at the right time.

Early on as I was getting everything started up and everything was getting busier ... We have two young kids so she was really with them most of the time and our son is at a point where he's like preschool age and our daughter is three, she's almost four, so she's in the Montessori School. She was having more free time and it was a good fit because we knew what her skill set was. She used to run nonprofits, that's what she did so it was a good fit. I will tell you this, I think it's very hard to turn it off, at least it is for me. I mean, it's just what I enjoy. I'll just go on and on and on about business stuff and ways that we can improve and what we're doing and Ashley is just like, "Just shut up. Let's go to a nice dinner and stop talking about business." I think it can be hard.

I think you also have to really understand where you're at because your kids, they don't want to hear you talk about all the crap that you deal with day in and day out. They want to wrestle with you, they want to jump on the trampoline, and being able to be mindful of that I think is something that takes time if you're the kind of person that will get wrapped up in whatever project it is that you're working on. In many ways it's a blessing. A lot of people are not like that and in a lot of ways, it's also extremely irritating to other people around you because what you just get obsessed with is one of the reasons you can be successful but it's also one of the ways you can burn your whole family down in the process. If you're not aware of that, you need to really step back and have a conversation with yourself or really set boundaries for when you're able to do work and you're not able to do work because if you just work all the time, nobody's going to be there to be at the finish line with you.

| SUPPORT SYSTEM | 

Shantel: Yeah. Well, I'm so glad you mentioned that. It also made me think of the Entrepreneurs' Organization and the group that we're a part of and just being able to then brain dump everything you are thinking and do feel every day to another group of people that are going through that same thing and do want to talk about it, just having that resource and that support system when you have to unplug in other areas.

Danny: I think it's huge. I mean, if you're not familiar with Entrepreneurs' Organization, it's something that I've been involved in now for I guess about going on close to a year and a half. What's been really nice about that is to be able to be around a group of other people that are ... I mean, we all have different businesses, right? I have a physical therapy practice. You have a social media/marketing company. We have a grant writer, a personal trainer, an audiologist. I mean, none of these are overlapping really but some of the problems that we have, many of the problems that we have, are very similar. They're also many of the problems that we can't just talk to our staff about, right? How are you going to go talk to your office manager about payroll issues? She's going to be like, "Oh, shit. Am I going to lose my job? What's going on with this?" Or like cash flow, or hiring difficulties.

They don't care and they don't need to hear that stuff because it will stress them out for no reason so having a group of people that you can work with and that are really all there to help each other but not just help each other but also help pull each other in the right direction because we all want to hit certain goals. If you're accountable to those and you have people to hold you accountable, it's going to happen a lot faster so that group has been really important to me, I know you as well, and if you're a business owner and you have a chapter, which most cities do, I would really, really take a look at it because it's been a huge benefit to me.

Shantel: Yeah. When you mentioned that 4:30 a.m. challenge for our listeners, I was thinking, "Oh no. We're going to have to create some sort of cadence to hold everyone accountable or it's just going to go to shit."

Danny: See, that's the thing. What I like about what you do is you remind me of Ashley in a lot of ways. You're very organized. You're very good about accountability. You like systems. You told me you love Excel sheets. I don't even know how to use an Excel sheet. This is crazy. I can sort of like type numbers in but if you ask me to put some sort of algorithm in there to self populate, no freaking chance, and I'm not going to learn it because I just don't care, right?

Danny: Then again, some people love that stuff, right? What you're really good at is that stuff. You being able to do that as a business owner, it has its own strong points and your ability to really organize and grow a team, it's going to be so much more leveraged than mine is because that's not my skillset. It's cool for me to be able to see your business grow and how well you guys are doing in terms of implementing and bringing new people on with a bunch of interns and that's hard to do but you guys do a really good job of it so it's been cool for me just to watch you grow.

Shantel: Well, thanks. Right back at you, Danny. I think we learn a lot from each other. I've got two more questions for you to wrap it up. One, what's next on the horizon? Any new projects or things you're feeling supercharged up about?

Danny: Yeah. I've been really excited about some projects that I'm working on. Mainly there's a business podcast that I'm starting for physical therapists. I think this is just a very underserved community. We don't get any business education within physical therapy school. Even if you do, it's just very rudimentary and it's just like you're traditional, this is a PNL. This is what accounting is and bookkeeping. None of it is really entrepreneurship and I think that especially the type of clinic that I have, which is this model where you can start a practice within a gym and have very low overhead, have access to your target audience every day being there and access to all the equipment that's expensive, is so viable across the whole country. I mean, I think there could be a thousand of these kind of gym PT practices in the next three to five years. I mean, that's on the low end.

If you look at the number of just crossfit gyms in the U.S., there's 7,400 crossfit gyms in the U.S. That doesn't include personal training studios or country clubs or any other sort of health and fitness based space where you could do this. For people to be able to be entrepreneurs, have their own business, and grow the economy for our subset of the medical community and help people, how many people is that going to help but you're talking about hundreds of millions of dollars in gross revenue we could generate by having all these little small clinics. It's not that they're easy to run but they're sure as hell a lot easier to start than ... A big insurance based practice is going to cost you a few hundred thousand dollars to get going. I'm excited about that and the reach that we can have within this community and really be able to help my fellow physical therapists function in a job and become business owners in something that they're going to love to do every day.

Shantel: Yeah. Well, I'm excited to follow along and listen and I'll be sure to include the links once everything's live so keep me updated for sure.

Danny: Yeah, for sure.

Shantel: Then, how could everyone learn a little bit more about you and to the listeners, Danny has multiple practices in Atlanta. They do amazing, amazing work. If you're not in Atlanta, awesome blog content, but how can they get in touch with you and learn a little bit more?

Danny: Well, our practice is athletespotential.com. Social media for our business ... It's all Athletes' Potential with Facebook and Instagram. I don't really mess with Twitter. I think people just get on there to argue. Then on social media for myself, everything is @dannymattapt on Instagram. I am on Twitter a little bit but I don't argue with people so if you want to argue with me, I'm not going to respond. My email is http://danny@athletespotential.com. If you have a question for me or you're in the Atlanta area and maybe you're interested in doing some work with us, you got something going on, we can help. If you want to stay active, if you want to use your body the way that it's designed, which is to move and to actually use your joints, use your muscles, do something like hey, you want to hike, you want to run a 5K, you want to do a triathlon, you want to do crossfit, whatever it is, you want to use your body for more than just sitting there and binging watching Game of Thrones. That's an athlete in our opinion.

If you have a body, you're an athlete. We help people with that on a daily basis. The last thing is just the podcast. It's The Doc and Jock Podcast is the podcast that I currently have. If you're interested in any health and wellness, kind of strength and conditioning based topics, we've got some really cool guests that we get on there and that's been going on for about two years. My business podcast starts in August and it's The PT Entrepreneur Podcast. PT stands for physical therapy. That will go live in August. I'm looking forward to the response that we'll get from people and hopefully we can help a lot of people not just feel better but help practitioners be able to reach more people and make a bigger impact.

Shantel: Great. Well, thank you so much, Danny. We were so appreciative of your time. You are listening to Imagine More and we are excited for the upcoming episode next week so stay tuned.