Ep #12 | Warm Leads

Brad Stevens

Brad is a career entrepreneur and the CEO of Entreholic where he and his team are “addicted” to entrepreneurship.  He has helped build multiple seven figure businesses in domestic and international markets.  In this high energy, interactive workshop he shares his direct experience and helps you develop a plan to realize the same high-impact benefits in your company.

Entreholic is also the creator of the Business Action Labs online course that shows companies how to get tasks done in their business rapidly and low cost. Annually, the company publishes the Top 200 Tools To Fuel Your Business Growth report and created the Addictive Tools Series. Brad serves on the board of the Atlanta Chapter of the Global Entrepreneurs’ Organization (EO) where he co-chairs the Accelerator Program rated as the organization’s fastest growing program in the world in 2015. He lives in Atlanta, GA with his daughter and wife, an inspirational third grade teacher. Brad graduated Magna Cum Laude from The Wharton School at the University of Pennsylvania with concentrations in Finance and Marketing.

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Shantel: Hey, everyone! We're here with Brad. Brad, welcome to the show.

Brad: Thanks, Shantel. Happy to be here.

Shantel: Yeah, we're excited to learn a little bit more about what makes you imagine more and your journey as an entrepreneur. Can you tell our listeners more about your business?

| THE ENTREPRENEUR ADDICTION   |

Brad: Sure, so. Brad, CEO of Entreholic. Kind of, the name implies, if you're committed to being a true entrepreneur, you really can't just like it, or be interested. You kind of have to be addicted when it comes to entrepreneurship. It's in sense saying Entreholic, and I've been one my entire life, so it's kind of about being addicted to the innovative thinking process and discipline that it takes to kind of get a company out of the ground and make it successful. So, at Entreholic we've kind of taken that passion for entrepreneurship, and my 20 years experience in launching and building companies, and kind of translating that into helping other entrepreneurs. Everything from a person with an idea that they want to get out of the ground from scratch, up to ... you know, recently I was working with a million dollar manufacturing business. And we provide a range of things from ... just really innovative growth strategies and creative techniques that they haven't ever explored before on starting and launching their business and helping them along the way.

Shantel: Neat. So, correct me if I'm wrong, is it a hybrid of kind of consulting option or you create different packages that fit that type of business you're working with?

Brad: Correct. So as a brand, I mean ultimately ... honestly, my vision for Entreholic is I would love for it to be kind of an Inc. or Fast Company as a brand that really supports and serves entrepreneurship. I mean, it's growing at a rate more so than ever. Our tag line is kind of fueling your passion. So, I'd like there ultimately be a number of different divisions. One is media and so we publish an annual report called our Top 200 Tools to Fuel Your Business Growth where we provide a bunch of free or low cost tools that we categorize and share as an annual report that we research and interview business owners. We have a weekly addictive tool series that we share. And so we kind of go through media. We have a digital magazine that we're about to launch and actually working on our podcast ourselves. But when it comes to working with clients on an advisory basis, depending on where they are and their budget, we actually have an online course that we launched call Business Action Labs, where we took everything we've learned about building and starting companies from scratch and put it into an online program where people can go in and kind of learn exactly what they need to get things done. We do workshops in small and large companies. And then do direct advisory. Sometimes clients will hire us directly to kind of come in and inject that entrepreneurial mindset and spirit into different aspects of their company.

Shantel: Nice. And for those of you who don't know Brad personally, he is filled with passion and energy. I mean, quite frankly. I'm not sure how we can all keep up with you. But I'm sure that's some of what you would teach us in your blogging, and podcasts, and resources. But I love that weekly email series that you send out with productivity tools. Can you tell the listeners a little bit about that?

| HEAT UP THE WARM LEADS |

Brad: Yeah, so it's kind of listening to my own advice. I'm huge about nurture and maintaining relationships. I mean, that's the whole reason like with what you're doing with this podcast, right? It's building your thought leadership, your influence, your digital footprint. I talk about so much opportunity is lost in the warm leads, right? So, you know, the hot leads in opportunities people that you immediately are a fit, you engage. The cold ones that are never going to be a fit. But there's all these warm ones, you know? You know when you go and meet individuals, have a coffee or a lunch, and then things kind of fall apart from there, or you go to an event, you get a business card, and you maybe exchange an email or two, and then you both fall off of each other's radar. So, I've started the Addictive Tool Series, honestly, to be just something of educational value that can be kind of an evergreen nurture, for anybody that I meet. You know, entrepreneurs and other people in the business community because we're always wanting to learn about the latest, creative tools that are coming out, right? Evernote, or Ubers of the world. So, I actually have a team that researches and finds really creative tools that nobody's ever heard about. Like, Spy Fu that lets you look at your competitor's entire online marketing strategy. And we just put in a once a week, so focus on one tool, not too often, just once a week. So anytime I meet someone, it's like, "Hey. We've got this cool series. And once a week, I'd love to share it with you." And, we get like a 90% or higher retention rate on that. And 40, 50% open rate. And honestly, we have about two years worth in our series now. So, every time we meet someone, it's an opportunity for my Brad brand and Entreholic is a brand, kind of stay in front of folks on a weekly basis.

Shantel: I love that. It also resonated with me when you talked about those warm relationships and touching base with them. Have you met Jeff Hilimire?

Brad: We've crossed paths a couple of times. I definitely know of him, for sure, with the Dragon Army and what he's done in 48 in 48.

Shantel: Yeah, so. He went to probably about a year ago when we met, but his secret to success was 15 meetings a week. Not necessarily those hot leads, or warm leads, but relationships that you already have, and the power of those people already around you, and in your network sphere of influence, so I think that's interesting. You found such a great way to stay in front of everyone, very authentically, and by providing awesome information. So, sounds like you're certainly on to something.

| THE POWER OF NETWORKING |

Brad: Okay, if I could go tap myself in my early 20's, and that would be one of the big things that I would tell myself, and I would tell any other young entrepreneurs, too, is ... because sometimes they tend to be in a bubble early on, is your network ... and I've learned more than ever as I've gotten older, is just wildly powerful. Meeting people and connecting, at the end of the day, that's what business is. It's business but it's still two people connecting on an opportunity. So A, definitely get out and meet people and then B, have some way to stay in front of those folks. Whether it's doing like I have, like a weekly addictive tool series or something that you make sure you kind of keep them on each other's radar. I mean, I had a guy the other day literally that saw me speak at an event a year and a half ago. A guy named Indian guy that saw me speak at TiE, this entrepreneurial organization. I've literally not spoken or engaged with the guy in a year and a half, but he was at that event, and I tipped him off of my Addictive Tool Series. And he's literally, for a year and a half, been getting that series. He just recently got funding to launch this really cool like big data software crunching tool for Fortune 500 companies. And he called me up and said, "Hey. You know, I just kept of mine and I've been getting your series for a year and a half. And I knew when I got to that place, that you'd be the person I'd reach out to." So the perfect example of the warm opportunity, I met with that guy a year and a half ago, and because of having that series, I've stayed in front of him every week for a year and a half. It's going to translate in to business and opportunity for us.

Shantel: That's amazing. Do you use any other software programs or tools to remember all of the cool people you're meeting and being intentional about staying in front of them, even than the newsletter?

| KEEP RELATIONSHIPS FRESH |

Brad: I mean Infusionsoft is the platform that I use for doing that series. And the thing I love about it, is that it's connected direct through the mobile app. So I can just meet someone, get a business card, take a picture of it, it loads it up, and then I can click a tag and it automatically kicks off an email to them, and then introduces them to that series and starts them on it. That's been my primary vehicle. But honestly, because it's worked really well, I mean, people will reply back and say, "Hey, I got this one." Or they've been thinking or meaning to connect or get in back in touch with you.  But I definitely have my list of ... at any given time, you know, business evolves and what our needs are and the types of relationships that we're looking to kind of lean on more than others. So at any given time, I've got a list of eight to 10 people that I'm always having some kind of lunch or meeting with. Certainly not a 15 a week, as far as ... I mean, that's wildly impressive, no doubt. But, as far as other components of the business that requires some time as well, but definitely try to have usually three to four a week. Just keeping those relationships fresh.

Shantel: Yeah, I know. I think there's a lot of power there. Have you heard of Contactually?

Brad: Contactually? Yeah. I know I've seen that one. I don't know it in detail, though.

Shantel: I knew I've actually heard of it through one of your emails. But started using and what's really neat is you can add people into buckets. And essentially, maybe a friends and family bucket, or general networking bucket, and you can automate. Okay, I've got to touch base with this quote unquote bucket every 30 days. Or maybe there are people that send business our way. Or, my friends and family every 90 days. And it will sync with your Gmail or your Outlook and say, "Hey. You haven't touched base with this person now in 31 days." So, just helps automate some of that, "Oh yeah, I really have been meaning to see how they're doing." Which was really neat and helped me to kind of wrap my head around how am I going to stay in touch and be intentional about all these really great people that I'm meeting.

Brad: Awesome. I'm glad you're resurfaced that one real quick. Because I shared that, I think, before so I've got ... another big part of is I'm huge on freelancers and outsources and so I use about 40 or 50 people all over to do things. And so, anything that I can automate and delegate in my life, I do a thousand percent. It allows me to kind of focus on more the strategic side of things. So, actually, I have a whole team that does nothing but research and loads these things so some of these, I don't end up seeing before the. I have a criteria that they kind of go through to make sure that they're unique and innovative. But sometimes, I don't even see them. I'm glad you resurfaced that one, looking at it here.

Shantel: Well, thank you. I meant to preface it with thank you for the great tool. I have a personal question and it just kind of prompted me after you mentioned you add people to that tagged marketing email series. So you receive our social media marketing emails weekly, I believe.

Brad: Yeah.

Shantel: What are your thoughts? So, I have never really thought about just automatically adding new contacts to that list. Do you see if there is any harm in that? Have you ever gotten any negative feedback for just automatically adding people to that newsletter of yours?

Brad: No. Well, I mean, I always, always preface it. I mean, I don't ever start someone on that without ever telling them. So, whenever ... so they get on that a couple different ways. One is if I get their business card and I scan it, and then it pops up, then there's a one-off email that goes to them and says, "Hey. Sometimes business cards end up getting caught up in the wash, so I wanted to let you know I automatically scanned this and kicked this off so we can connect." And it has my LinkedIn connection and so forth. And then I just have a little paragraph and I say, "Hey, by the way, we do have this internal series called the Addictive Tool Series. It helps to stay in touch. I'd love to shoot the first one off to you and see if you like it. I'd love for your feedback on it. If not, unsubscribe at any time." And I literally have never gotten, ever, a negative ... because I always tell them, you know, either in the email or if I meet them in person, "Yeah, we've got this cool series we put together it shares these cool tools that come." Because everybody loves like learning about new innovative tools, like thankster.com, you can send automated handwritten letters. Like, who doesn't want to learn about those things? So I found that if the content is educational and informative, that people don't mind receiving it. So I think like with your newsletter, I think you'd have a great blend of content there where you do a great job of ... first of all, it's visually very engaging. I mean, you guys take great photography there and so I mean it just has a nice bright kind of feel to it, to begin with.

Shantel: Thank you.

Brad: And then, it's a good balance of content that's talking about a tip of the day. You know, you have the whole hash tag kind of summary down at the bottom, you take a chance to kind of highlight some things you have going on, highlight your team members, and your clients. And honestly, it's a clients that you have that are some interesting products that I know I've been wanting to look at to even buy for my wife possibly. So, I think it's a good blend of content that's engaging and informative. I think if you just preface it when you meet people at a networking event, and so forth, say, "Hey. We have this weekly thing that we do that kind of keeps up with what we're doing. It's got great helpful tips on social media and so forth. Love for you to check it out."

Shantel: Well I appreciate you following along and giving me that bit of advice.

Brad: Sure.

Shantel: Diving even deeper. So were you always an entrepreneur, did you always know you wanted to be an entrepreneur?

| THE CROWN ROYAL BAG |

Brad: Yeah, it kind of started pretty early for me, I mean, I grew up in an entrepreneur kind of family so I grew up ... I always joke about ... I do a lot of speaking and I talk about this story and I grew up with like a whiteboard above the fireplace, growing up. There was always ideas flying around and so I got a lot of exposure and worked in the family business during the summers and stuff. But my dad always took me to school in the mornings and always just kind of just curious and was always asking questions. So actually, my first business I started in third grade. I rented micro machines. Those little mini cars. And, my mom actually showed me the folder the other day like I had a VP of Marketing, and I had frequent shopper cards, and I had a little e-newsletter that went out. It was done on an old typing machine in like these blue folders. It was pretty funny. But I went to this little Christian school and I stored them in Crown Royal bags. So, there's purple velvet Crown Royal bags. That seemed like a great way to keep them. I had like six bags of them. I would ask for them for Christmas and for my birthday, so I could build up my inventory. It was great. A little third grade kid rolling into this Christian school with Crown Royal bags of ... Not that my parents were boozers or anything, but you know, over time you collect them.

Shantel: They are great. But, I mean, I can imagine as a third grader like, velvet bags and yeah.

Brad: Repurposing. So, that was my first kind of kick off. You always hear these lemonade stand type stories from entrepreneurs, I think, for some reason, a lot of them at an early age tend to have the wheels turning. So I started a tutoring company in high school, where I helped middle school kids bridge the gap during the summers, if they were trying to skip a grade or trying to catch up. And then, after college, yeah I ended up starting a company. The company I was going to start for, I was going to work for, ended up going under two weeks before I was supposed to start. And so I was like, "Well I guess I'm going to go ahead and continue this entrepreneurial journey." So I literally have never had a full time job working for another company. I've always been an entrepreneur and that's all I've done for the last, I guess, close to 20 years now.

Shantel: That's amazing. So, I imagine, you probably don't have these visions of what if I had to work for someone else, like how could I even do that, because that's not even in your memory. You know?

Brad: Yeah, I'm pretty wired to this approach. It certainly has not all ever been roses. As anybody, as an entrepreneur, as I said in the very beginning, you have to have kind of an addiction, passion, to wanting to ... you know, it's not just business or money, it's just the idea of creating, and creating something new. I mean most of my businesses have been something pretty innovative or different relative to the mainstream. But it's definitely had some successes and some failures that are frustrating to have to incur, but as everybody says, it is definitely a part of the learning experience.

| DRIVE & DISCIPLINE |

Brad: I mean, I'll say that was definitely a part of it. Most of the businesses I've done have been, yeah, some kind of a different approach. Not going out and living in the Red Ocean. I'm reading this book, this guy named Russell Brunson whose got this phenomenal approach on digital and online marketing stuff, he's got this book called Expert Secrets. He talks about this guy who wrote a book called Blue Ocean and it's about living in the Red Ocean or Blue Ocean. Red Ocean is where all the sharks are, where everybody's eating and thriving on the same competitive type of environment. Whereas, trying to find your niche, your Blue Ocean where people aren't, where there's new opportunity. So I would definitely say that's been a part of some successes is choosing some innovative routes. But part of it is ... I mean, I'm pretty fanatically disciplined. It's just a crazy work ethic. I think most entrepreneurs, as I've certainly seen in you and other crazy entrepreneurs around us that we know, you just got a drive and a discipline to see things through. It's a blend of things, for sure.

Shantel: And speaking on that, like the discipline you have every day, what is your ... and I imagine every day's a little different. What is your day to day routine, typically?

Brad: You know, I'm a huge student of productivity. I don't know if you read David Allen's Get Things Done, but he's got a great ... I've kind of taken some things from that. And just, honestly talking to other entrepreneurs. I mean, this is a big thing that we talk about, which you and I know from EO, and my forum on Entrepreneurs Organization, as we kind of share and compare notes. And so, the latest thing honestly that I've developed ... I'm an early riser. I get up at 4:30, 5:00 in the morning typically. And so, I literally have a Google Docs set up with a kind of broken out in 30 minute segments from 5:30 AM until 6:00 PM at night. I sit down for the first 15 to 20 minute in the morning, have my coffee, and I just look at what are the key projects that I have. I use Teamwork, which I think you and I both use that, which I love Teamwork. And I use that to kind of organize all the projects and things that I have going on. I'll sit down with that kind of grid and I'll go in and drop in, "All right. What am I doing today? What's the approximate time that these projects," ... and I have two categories. I have one category that are tasks that I think are going to take between an hour to an hour and a half, and then projects that are 30 minutes or less. So, I'll take those and then I'll go drop them literally on that grid throughout the day, and make sure what I'm wanting to bite off, I can accomplish. Then kind of where I want to put the small tasks in between and broke into where I check email, or try to only check email, two or three times a day. And I finally hired a virtual ... So, I've been using outsourcers or freelancers all over forever to do tactical things like website development and content writing, graphic design. But, I've never had like a general VA. Kind of a virtual online business manager. And I finally got one hired in the last month, and she now manages my email, which is one of the most life saving things imaginable.

Shantel: Wow.

Brad: She kind of coordinates all the parts and pieces. She interfaces directly with our freelancers, she interfaces directly with clients and does a lot of the traffic control. That's wonderful.

Shantel: And so, just as an example, if you don't mind me sharing this-

Brad: Sure.

Shantel: Because when I reached out for the podcast and you had to send back the bio and the photos. Is there just a database that you're starting to build of, "Hey, VA. When you need something, this is where you can find it?"

| WHO'S GOING TO WIN TODAY? |

Brad: Yeah. Exactly. So, there's an onboarding process with her. Tiffany is the name of the one that I'm using now. She's been doing this for a long time. And so yeah, I've got her connected, so I use Google Drive, you know, Google Docs for everything. She and I have a weekly call and kind of touch base on exactly what are the key projects ... she uses Teamwork as well. We both are in Teamwork, so she can create tasks herself, if tasks are needed for me or for any of our team members, they manage it all within Teamwork. And then, I just kind of get her dialed in to ... I map out of what is our Google Drive and what are all the different files of things that you need access to. And then we literally draft a playbook of how she manages working with me. We define all the protocols. So, here's access to these different files. Here's how emails going to be handled. Here's how tasks are going to be handled. Here's a different buckets of emails and how they get distributed. Things she's going to handle and respond to, versus ... and it's taking time for her to get where she can start handling and taking on and respond directly, but she gets to learn me and how I operate and is now taking on more and more of that, so that I can not wake up ... I don't know how you feel, but sometimes I feel like I'm literally waking up and putting on boxing gloves and it's me versus my inbox. It's like, "All right. Who's going to win this today?"

Shantel: Yeah. Our mutual friend Adam Walker was then talking a lot about Inbox Zero and checking twice a day. But you can check it and then 15 minutes later, there's another 20 you have to get to, which sometimes. So, yeah, have you felt like that has been maybe one of the better investments recently in an outsource teammate?

Brad: Absolutely. Yeah. It's someone ... because there's ... People have used VAs. So there's direct tactical people that do specific execution things, like I said, graphic design, or web development, or content writing. And we've got 40, 50 people all over the world for those things. Then there's a VA that's like a Virtual Assistant that just can do lower level type things. As far as booking appointments and setting up calendar things and so forth. But, kind of one click above that, is this online business manager. Where, not only can handle the tactical stuff, but also, will have a bit of a strategic operational mind as well. And so, having Tiffany be able to do that ... We're trying to hire two VAs right now in the Philippines that are going to be handling a bunch of like tactical admin stuff. So she's actually handling interviewing, assessing their skill sets, and then will be plugging them in to our virtual team framework as needed. They'll plug and do certain tasks. Like, connecting on LinkedIn and getting recommendations. There's a zillion people that I need to tap out to that I need to get recommendations to do testimony reviews on LinkedIn. So that's a perfect task for one of our Pilipino Virtual Admins that we'll be working with. They can log in my account and go handle all that stuff. So she'll traffic control and decide what needs to be done for each piece.

Shantel: So, the goal is your growing your business just to get everything off your plate, to automate as much as possible?

| BUILD A VIRTUAL TEAM |

Brad: In many ways, yeah. It's leveraging ... I mean, anybody who knows me they know me as the outsourcing guy because when I stumbled across Elance, I think it was, seven years ago, and learned what was possible, I've just been a huge student in how to blend three things. Freelancers and outsourcers all over the world in specific competency areas. Free or cheap technology tools, whether that's using Slack or using Teamwork, or whether it's Google Docs or Infusionsoft. And then just creative thinking. And when you blend those three together, you can create a very efficient team to execute a ton. In my prior companies, even having W-2 normal employees ... but it just depends on what you do. I mean, honestly, so much of business can be done virtually these days. Maintaining a sense of culture and what you do, it's a little more challenging when you have people on a virtual basis. Funny enough, a buddy of mine that has a virtual team, when they started using Slack, like he had never ... he had a virtual team for years, they started using Slack, and as you know, Slack offers this way to be humorous and have a sense of culture about it, and that honestly has now created a whole sense of culture for his virtual team that was never there before. So, nothing replaces sitting across face to face with people, but there's way of building virtual teams and still having a connected sense of culture. But yeah, absolutely, anything that I can do with my company and what I'm doing, and a lot of what I'm sharing and teaching entrepreneurs, is you have to leverage your time, your money, and your resources. Like, there's just no choice. Business and life are moving faster than ever and just like Uber ... Uber just entire industry in like what? A year and a half.  You have no choice but to leverage time, money, and resources, as much as possible and that means getting stuff off your plate so that you can focus on what your highest invest use is. If that's out meeting and networking, and building relationships, which is a lot of it is for me, and speaking and so forth, that's what I need to be doing every day. Like Jeff does. Go and have 15 meetings per day. Well that means you got to have a good team in the back end, cranking and making things happen. And sometimes that's a W-2 employee and sometimes a lot of it can be done with virtual teams.

Shantel: I'm really glad that you mentioned now you have someone essentially managing this 50 to 60 1099, or freelancers, because, for me, this is overwhelming, I don't even know if I can carve any time to then manage all of that. Well duh, of course, you have someone that was also freelanced that can manage them for you. So I'm glad that you mentioned that.

Brad: Right.

Shantel: I have two more questions for you, Brad, before we wrap up.

Brad: Sure.

Shantel: First, what is rocking your world today, is there a book, a podcast, a tool?

Brad: Aside from my 17 month old that won't sleep at night. She's a-

Shantel: So, so, cute.

Brad: She's been the most amazing addition to our life. I just absolutely adore that little girl. But she is definitely having a little rough spot right now.

Shantel: You need some sleep.

Brad: A little challenging. Well, aside from Tiffany, getting this whole deal set up, this virtual online business manager structured, I'm reading a book right now as I mentioned by a guy named Russell Brunson called Expert Secrets. I'm looking at building a lot more into what I'm doing for my speaking, and thought leadership stand point, and the online course that we launched. I'm looking into doing a lot more online courses and just ... I have a goal. I want to get several thousand people on our online platform over the next 18 months. It's just a phenomenally well written book about just how are mass movements created and what are the different components in terms of the leader and the characteristics of them. How do you persuade and engage and build a following around your brand and what you're doing. Just some tremendously nuanced approaches that you just don't see a lot of times. But yeah, it's called Expert Secrets and it's a really great, great book that I'm really enjoying right now.

Shantel: Okay. I'm excited to read it and I also, if it can help, get people on your website, just let us know and I'll definitely include it in the show notes as well.

Brad: Awesome.

Shantel: And what's new on the horizon for you? Are there any new projects? I imagine this will be a really big one for you right now.

Brad: Well, I mean, one of the biggest things that we're building out is this Business Action Labs, this online platform that we put together. Because as you and I both know, being in the services business and love working with clients and will continue to always work with ones, and we're always trying to select what's the best fit, but it's just not super scalable, right? It takes more time and structure to get that built out, which we're doing.  But, as I said, a lot of people know me as sort of the outsourcing guy, the growth hacking guy, and so for years, particularly in EO and otherwise, people would just tap me on the shoulder all the time, "Want to have lunch? Or Get together? How did you do this? How did you do that? How did you datamine your entire competitors customer list? How did you do all these different crazy, crafty, growth hacking techniques?" I just started speaking on it and said, "Well, you know what, I'm going to take all this stuff and put it to an online course." And that way ... It's obviously valued because a lot of people always ask me about it and want to learn about it. So, I spent about six months taking it, doing video recorded series about all the different creative techniques, whether you're trying to get a website built, or you're trying to data scrape and get targeted customers dirt cheap, or you're trying to validate a product idea. And we put it into this Business Action Labs, and it's like broken into one-off segments. Because when people have done courses or taken things, they don't want this long six to 10 hour program. As entrepreneurs, it's like, "Look. I got this point today. I needed to learn how to get x number of customers from this source. Or I need to get this website built right now. Or I need to validate a product idea." And so in that, it's broken into individual labs. You can go in exactly what you need to get done immediately, and then we actually provide the contact information for the vetted vendor that we found. Which is a lot of the pain to begin with, is trying to find out a good vendor that you can use to get things done. And we made it $39 a month, so made it just super low cost, month to month, because I know people if they get in, they'll see the value, and they'll stay on for a long time. And with that, they get access to our whole online labs platform. And we're adding new ones every month and if there's something they're trying to do in their business that's not in there, our team will get it put together for them rapidly. And there's a private Facebook group, a sense of community, and all kinds of things. So my goal is to make a super low cost way to help people start or grow their businesses super fast and low cost.

Shantel: Well that's awesome. How can people learn more about you, get in touch, or learn more about Entreholic?

Brad: Yeah, I mean, obviously on our site entreholic.com/. And specifically on that labs entreholic.com/labs they can learn more about the Business Action Labs program. And just on our website kind of showcases all the different things we talked about today, things that we do. And I'll tell you what we'll do for your listeners as well, is I'll set up a special link entreholic.com/imagine and if listeners will go to that entreholic.com/imagine we'll give them a copy of our Top 200 Tools to Fuel Your Business Growth. It's a guide we put together, we researched the web, and put together the most creative, innovative, cheap or low cost tools in 15 different categories that they can use. So visit that link, they can get that and it will kick off an email, and they'll be able to experience that Addictive Tool series.

Shantel: Awesome. Thank you so much, so much, Brad. We really appreciate you being on the show.