ImagiNation with Yali Saar


Yali Saar

CEO & Co-Founder of Tailor Brands

Occupation: CEO and Co-Founder, Tailor Brands.

Age: 27

Favorite Productivity Tool: Google Sheets. It may sound simple but it's the Swiss Army Knife of Productivity. You can do almost anything with it.

Most Recommended App: Headspace, one of the most engaging ways to start meditating.

Last Thing You Read: Shoe Dog: A Memoir by the Creator of Nike, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, & American Gods.

Instagram & Twitter handle: @tailorbrands / @yalisaar

Tell us about your journey? I didn't always design logos and branding, I actually come from a completely different background. I started out in Tel-Aviv, Israel, as an actor, working for the national theater and acting on television. One thing led to another and I found myself starring in a daily kids show. We shot over 120 episodes and had merchandise, book signings and the whole shebang but it wasn't really anything I opted in for, It just happened. As a kid it was a great way to make money but it wasn't me, I felt as if I wasn't learning to much about the actual world but rather shielded in a very comfortable reality where people admire you for characters you play and things you've never actually done. I wanted to do real things, discover things on my own, so I tried to find a different path and ended up as a journalist through my acting connections. I started working for TimeOut and started learning how PR actually works, suddenly I wasn't the person who is on billboards but the person who helps people get there. This role gave me a real appetite for storytelling, and opened my eyes to the world outside entertainment. Suddenly I realized that there was more going on in the world, and of course, I wanted to see it first hand. So I applied to a position at a local newspaper. The only role they had available was a war correspondent, and knowing nothing about it other than watching Full Metal Jacket, I signed up. I spent three years covering what was going on and writing articles in Gaza, West Bank, and the surrounding areas. It was a tough and interesting time that led to an offer from one of the leaders of the major political parties in Israel. I spent some time as a political spokesperson, worked for BBDO and later on studied at Columbia University where I started a non-profit called Raising the Bar, that grew to a hundred volunteers in NYC, SF, Hong Kong and Sydney. After a while in New York, my two co-founders and myself started playing around with an idea we had for creating an algorithm that could perform creative tasks. Working at Ad agencies we realized that there is no reason that WPP, IPG, Omnicom and Publics should give unfair advantages to only 10% of businesses in the world. We witnessed firsthand how businesses that could not afford the same services died out, and we wanted to create an affordable alternative, the first automated branding agency. Our experience taught us that our work (designing a logo or writing a copy line) has patterns to it, and if we could automate these patterns we could create something amazing. Today, 3 years later, there are more than 3 Million businesses using Tailor Brands.

What what's your favorite part of your day? Morning or late night. When the hectic meetings and phone calls tone down.

When do you feel most successful? When we get a picture of branding we made in Alaska, a logo we designed in Vietnam or I'm just walking down the street and see a coffee shop we helped put on the map. I don't know if 'successful' is the world, but that is the moment I understand my work counts.

What do you do to recharge when you’re feeling drained? I meditate and do a quick 25-minute workout, it works like a charm.

What do you know today that you wish you would have known when you first got started as an entrepreneur? All of the answers to the mistakes I've made before I've made them, but then I wouldn't be saying that today would I? I think that you can't really learn without failing, therefore I don't really look back and think how things could have turned out differently. We live in the present, and we should always ask ourselves how to get to a better present. If we do that, every mistake we made along the way is a mistake that got us to where we need to be.

How do you optimize your day? I wish I had a good answer other than I don't. I start racing every morning and try not to fall down until night time. I guess that from a birds eye its a marathon but every day feels like a race. I try, Fail and repeat until I make it work.

Who is the person/people who allowed you to imagine more? Any person that I met along the way.

What does imagining more mean to you and your story? Imagining is about doing the impossible, and reinventing yourself in ways other people don't think are possible. It's about Trying, Failing, and repeating until you make it work.

If you could do more of one thing every day what would it be? Walking.

Favorite social media platform? Instagram.