ImagiNation with Michael Fisher


Michael Fisher

Co-Founder and CEO of FishJoy

My occupation: I'm the co-founder and CEO of FishJoy, a digital consulting company for business owners

Age: 27

Favorite Productivity tool: Probably Slack

Most Recommended App: Besides Uber Easts haha, I use Spotify daily

Last thing I read: The Magic of Thinking Big by David Schwartz


Instagram handle: mikeatfj

Tell us about your journey? My journey began in Florida, where I was born and raised. Graduating from the University of Florida, I moved to Atlanta shortly after for a job on Wall Street. After being there for a little less than two years (I was one of the best junior brokers in the Southeast), I knew it wasn't for me. I had met a friend in my apartment complex who also worked for a Fortune 500 company and didn't like his job, so we decided to quit and start our own thing. We built our first mobile app called Evntr, a location based app that helped people find and create local events. This app ran for a few months in 2015 before we sold the IP. In 2016, looking for our new venture, we started FishJoy to help other entrepreneurs and business owners with their needs. A little slower at first (pretty typical of new businesses), we now have several clients that we work with and are on track to 6 figures in revenue this year. We now focus most of our time with clients, trying to grow the business, and learning about new technologies that are coming about. 

What's your favorite part of your day? My favorite part of my day is waking up in the morning. I think too many people wake up dreading what they need to do and are stressed out all day. I'm not saying I don't stress out about work but I thoroughly enjoy waking up because I really like what I do and am excited to learn more about the things I'm interested in. Waking up in the morning, taking some time to think for myself and be alone, analyzing what I have to do, and enjoying a fresh cup of coffee is the best way for me to tackle the day and all my responsibilities. 

When do you feel most successful? I feel most successful when I close a new client and when I've helped them with their needs. I think the greatest thing people can do is serve one another well, and through this service, reap many rewards including gratitude, satisfaction, purpose, and of course, money. This means understanding what people need and going above and beyond to help them. 

What do you do to recharge when you’re feeling drained? To recharge, I unplug and disconnect from the technology world. It's liberating being without your phone/technology and in a place where I'm alone solely with my thoughts. Ill hike up a mountain, go for a walk, go to the park, anything. Being alone in a time of reflection is extremely important to me and is the best remedy I've found to recharge, refocus on what you're after, and come back stronger than ever.

What do you know today that you wish you would have known when you first got started as an entrepreneur? What I wish I would've known years ago was to really understand your audience before you build something for them. This has lead to a lot of wasted time, money, and effort towards designing/building something that could've been avoided had we done more research or simply asked more people. Don't assume people will use a service or product a certain way if at all just because you think they will. Also, find a mentor and learn from them to avoid many mistakes, like the ones I mentioned here. 

How do you optimize your day? I optimize my day first by understanding what needs to be done and who needs to do it. This can be done first thing in the morning like an outline for your day. You can also use tools and reminders to help you do certain things at certain times. Another really good way to optimize your time is to get into certain daily habits or routines that are done consistently to maximize efforts. 

Who is the person/people who allowed you to imagine more? Hmm, I would say the people who've consciously or subconsciously allowed me to imagine more are people I aspire to become. Just when I thought I was thinking big, I realized there were others who were thinking even bigger like Steve Jobs, Elon Musk, or Jeff Bezos. On a more personal level, my mother always encouraged me from a young age to follow my heart and my gut because it would never lead me astray, and it hasn't.

What does imagining more mean to you and your story? Imagining more to me means always being willing to push the boundaries and not be afraid of failure. Imagine more means daring to dream that you can make a difference, that you're worthy, and that you are not alone in your struggles so dream bigger, think bigger, and live more fulfilled. 

If you could do more of one thing every day what would it be? If I could do more of one thing every day it would be to reach out and help out an entrepreneur in need. When I first started out I needed all the help I could get. Even now I could still use help on different projects or things I want to accomplish. I would try to have an extra conversation every day on learning about an entrepreneur, their struggles and motivations, what they need help with, and try to guide them as best I can.

Favorite social media platform? My favorite social media platform was SnapChat, but is now Instagram