ImagiNation with Briana Ali


Briana Ali

Founder & Owner, Bohindie Stream

Occupation: Founder/Owner of Bohindie Stream

Favorite Productivity Tool: My handy dandy planner

Most Recommended App: Besides from Instagram to grow a visual brand… love Unfold, VSCO, 8mm and Insight Timer

Last Thing You Read: The Untethered Soul


Instagram handle: @bohindiestream

Tell us about your journey? I started Bohindie Stream out of my dorm room and with a creative itch that needed to be scratched. It began after my freshman year at FSU and I wanted to create whimsical jewelry that I couldn't find anywhere else. I wanted to create jewelry that wasn't just pretty, but embodied a greater meaning and that's how I got into using healing crystals in almost all of my designs! I also utilize the art of storytelling to bring Bohindie Stream into the lifestyle brand space. Since inception, Bohindie has grown into 200+ designs, 18k+ fan base, 30+ stores and beloved customers worldwide. The journey hasn't been smooth, but it's been an amazing ride.

What's your favorite part of your day? My favorite is afternoon time because I feel like my best ideas come at that time and I often have the most energy! I also love the night because I'm a total night owl. I love any part of the day when I get to be creative.

When do you feel most successful? I feel the most successful when I take a step back and look at where I am versus a few months or even years ago. When I take a second to give myself kind acknowledgement, I feel the overwhelming gratitude of my journey and success so far. Also, when I get sweet messages from my customers or loved ones, it makes me so happy and being able to inspire others and spread love is success to me.

What do you do to recharge when you’re feeling drained? I love to be in nature and just go for a walk to decompress. I also love to recharge by relaxing with YouTube (that's my version of Netflix).

What do you know today that you wish you would have known when you first got started as an entrepreneur? To be patient and to have faith in the process. I also would've loved to know the power of social media and how Instagram is a tool for growth as a brand. In the beginning I spread myself thin by trying to be everywhere on social media for my brand and therefore not putting enough energy into any one outlet. When I finally focused on one thing (Instagram), I saw the most growth! I also wish I knew how necessary and useful QuickBooks is!

How do you optimize your day? I typically start my day by making a to-do list and prioritize what needs to get done first. Sometimes I pick the more creative tasks first to get my energy flowing!

Who is the person/people who allowed you to imagine more? Growing up my family deeply encouraged me in possibility and supported my dreams, including the most whimsical of them. Creating art and embracing it has always been my escape from reality since I was a little kid. I've always tried to surround myself with other creatives and people who supported/encouraged me.

What does imagining more mean to you and your story? I believe that imagination is the essence of our soul. Everyone is born with a vivid imagination, some people just have exercised their imagination more than others from childhood into adulthood. Bohindie Stream represents a place where you can let your imagination soar and connect with others in doing so. I want to unite people through imagination and love.

If you could do more of one thing every day what would it be? Drink more water. Haha. I'm working on that! But also going on adventures and spending time with loved ones.