If you were to log on to your LinkedIn profile right now, what would you see? Is your resume up to date? Is your summary clear and concise? Okay, well what about your headshot? How's that looking?
We promise it's not just you. Many of us have had the same LinkedIn profile picture for years, and for the majority, that photo definitely doesn't qualify as a "professional headshot." Even worse, some of us don't have a profile photo at all! So why does it matter?
Well, according to a study conducted by LinkedIn, profile photos are incredibly important when it comes to building a business identity. In fact, LinkedIn profiles with photos are reviewed 7x more than those lacking a photo; and when 94% of recruiters used LinkedIn to find candidates for job vacancies, the lack of a profile picture could cause you to be passed over!
Additionally, a profile picture is incredibly helpful when it comes to helping your audience get to know you as a business owner. By having a photo, your customers will feel like they're getting to know YOU, not a grey outline of yourself.
So what do you do if you don't have a great photo for your LinkedIn? If you're tech savy, you could take your own headshot in 30 minutes! If you'd rather leave it to a professional, there are tons of studios offering professional headshots for small change - just do a quick Google search for one in your area!
Story By: Imagine Media Consulting