What Your Social Media Says About You

What Your Social Media Says About You

Standing out against the hundreds of applications that a company receives is a challenge. You want to put your best foot forward with both your resume and cover letter, but it’s important to keep in mind that your potential employer will be looking at more than what you provide them with. A candidate’s social media platforms are one of the next places a company might look to learn more about the person. A quick glance at your Instagram could make your break their decision to move you forward in the application process. So how can you present yourself appropriately on social media? We’ve gathered some recommendations that will ensure your social channels can help, not hurt your chances of getting hired.

Read More

5 Steps to Better Integrate Google and Social Media Advertising

5 Steps to Better Integrate Google and Social Media Advertising

Since you've found yourself on a blog dedicated to social media marketing, chances are you have an idea of how important digital advertising is. It's not just important though, it's an absolutely huge industry that continues to grow exponentially. In fact, digital ad spend as a whole is expected to grow nearly 19 percent in 2018 to $107 billion. Billion, with a B.

Read More

Should Your Company Advertise on Facebook or Instagram?

Should Your Company Advertise on Facebook or Instagram?

There are over 600 million users on Instagram and 51% of them access the platform daily, making it impossible to ignore the potential brand awareness that can come from Instagram advertising. 

However, there’s no questioning the power Facebook ads hold. Facebook is the largest social ad network, so this social platform takes precedence when it comes to advertising, but whoever coined the phrase “you can’t have your cake and eat it too” is wrong in this instance. 

Read More

What Does LinkedIn's Active Status Mean for Entrepreneurs?

What Does LinkedIn's Active Status Mean for Entrepreneurs?

Recently, LinkedIn launched a new feature called "Active Status." When enabled, a small green circle appears that shows when a user is online and available to chat via the LinkedIn messaging platform. While a seemingly small change, the feature spotlights those who are active on the platform, and consequently, makes it easy to see who is (likely) job searching.

Read More