Gifting Back

Gifting Back

Tis the season for gifting….and gifting back. Why not treat yourself (or family and friends) to something that you know, in return, helps someone else. Receiving gifts is enjoyed by many and knowing that your purchases are making a difference only strengthens that happiness. Subscriptions boxes are all the rage right now and more and more people are signing up for these monthly or quarterly gifts. With so many different interests, there’s surely a box to peak yours!

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Essential Skills For A Client-Facing Role

Essential Skills For A Client-Facing Role

Assuming a client-facing role can lead to some of the most challenging and rewarding experiences in your professional career. If you’re committed to fostering relationships with your clients that lead to long-term partnerships and achieving their company goals, we’ve rounded up some of the most essential skills that will contribute to that success.

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4 Ways to Use Psychology to Improve Your Professional Life

4 Ways to Use Psychology to Improve Your Professional Life

It’s no secret that psychology plays a HUGE role in marketing and branding, but you don’t have to sit through psychology classes in order to understand how to use psychological principles to better brand yourself and boost your LinkedIn profile. I have all the basics covered right here! Here are four elements of persuasion that you can use to improve your personal brand.

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Should Your Company Advertise on Facebook or Instagram?

Should Your Company Advertise on Facebook or Instagram?

There are over 600 million users on Instagram and 51% of them access the platform daily, making it impossible to ignore the potential brand awareness that can come from Instagram advertising. 

However, there’s no questioning the power Facebook ads hold. Facebook is the largest social ad network, so this social platform takes precedence when it comes to advertising, but whoever coined the phrase “you can’t have your cake and eat it too” is wrong in this instance. 

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How to Make Your Customers Feel Heard

How to Make Your Customers Feel Heard

While most entrepreneurs understand the value of providing great customer service, very rarely do we sit down and think about how we can take it to the next level. What's the difference between responding to a customer and truly making them feel heard? How do we distinguish between the average and the phenomenal? And how does truly listening to a customer help us to grow as an entrepreneur or business owner?

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