Community and Entrepreneurship


One of the key success factors in building a business is immersing yourself in your community. If you’re looking to build brand awareness and gain traction, an effective way to reach that goal is simply by networking and meeting residents within your community. If you’re also committed to giving back, volunteering will accomplish both of these goals in one swoop.

In Atlanta, we are fortunate to have organizations like Community Bucket that connect people through volunteer opportunities. Community Bucket hosts events around the city that are focused on a volunteer initiative followed by a networking happy hour. Rolling up your sleeves and getting your hands dirty alongside other industry professionals is an amazing opportunity to break the ice and meet someone new.

If you’re the leader of a team, encouraging a sense of community among your employees is also a great way to generate camaraderie and a sense of purpose. When attending a volunteer event, everyone is on the same playing field and it can be a positive experience for employees to see their leadership team in this light. Attending volunteer opportunities as a team also serves as an opportunity for your company to establish brand awareness (especially if you have branded clothing that your team can wear to the event).

Volunteering as a team also promotes any health initiatives that your office may have in place. Given that so many professions are primarily sedentary, volunteering gives your team an opportunity to close their laptops, breathe some fresh air and move their body in a way that they would not get the chance to during a typical work week.

Whether you’re volunteering alone or as a team, giving back is a positive experience that will give you a window into your community and ultimately your company’s audience.

Story By: Sophie Duncan