ImagiNation with Patrick Braswell

Screen Shot 2018-08-24 at 9.34.43 AM.png

Patrick Braswell

Transcend, Founder + CEO

Occupation: Founder & CEO of Transcend, a real estate brokerage firm that builds stronger culture to elevate the workplace.

Favorite Productivity Tool: Streak CRM

Most Recommended App: Streak CRM App

Last Thing You ReadThe Sales Acceleration Formula


Twitter handle: @transcendCRE

Instagram handle: @transcendCRE

Tell us about your journey? I started in commercial real estate 15 years ago with Colliers International and worked there for 7 years. Then become part owner of SWA, a boutique commercial real estate firm. While at SWA, the partners and I started a commercial real estate tech company called Ten Eight. We raised $500K for the idea and then 2.5 years later sold the solution to RealNex. I worked at RealNex before starting Transcend with Benj Miller and Ben Buie.  After running a CRE Tech company it was my core belief that brokers aren’t interested in technology and frankly didn’t do enough for their clients.  Transcend is changing that.

What what's your favorite part of your day? The morning. I get the most done before everyone in my family gets up. It is a great time to pray for the day and get a lot of work done.

When do you feel most successful? When others around me are succeeding. My passion is coaching and pushing others to be better than they thought possible.

What do you do to recharge when you’re feeling drained? Run or Read a book.

What do you know today that you wish you would have known when you first got started as an entrepreneur? True success = focused effort over a long period of time.  There are no overnight success stories. Those people have been obsessing about their idea for a really, really long time.

How do you optimize your day? With our CRM - Streak CRM.  There is no better business tool out there right now.

Who is the person/people who allowed you to imagine more? My wife, Ben Buie, Benj Miller, Kristi Farley and the rest of the Transcend team. Transcend is not a company with everyone planning their role within the company, and the loving support of my wife.

What does imagining more mean to you and your story? It means innovation, better processes, a better company.  Without some dedicated time to imagine what is possible we are just like all of the rest of the commercial real estate brokerage firms out there.

If you could do more of one thing every day what would it be? Read.  Reading is the best gift you could give yourself.  Take the time to read.