A Guide for Office Branding

33721404_2126308494114378_7526674863319154688_n.jpg

They say not to judge a book by its cover, but a first glance it can tell us a lot about its purpose. When someone walks into your office, do they know what kind of company you are, what you value, and what your mission is as a company? When many think of "branding" they think of a logo or slogan, but your company's identity is much more than that, so why not showcase that through your office environment! Here are a few tips and tricks for making your office both on-brand and a space you're proud to show off as an extension of what your company stands for:

Music

What genre of music best represents the tone of your brand? Is it loud and domineering, or more of a background noise, or, do you even choose to play music at all in the office? These are all important questions to consider when choosing the music for your office. When a visitor walks in, you want to make sure they feel the vibe of your brand right away. It seems like such a minute detail, but it can really impact the mood in the office as a whole.

Decor

An office's visual aesthetic has been proven to enhance productivity as well as promote a more pleasant office environment overall, so feel free to get creative and decorate your office in reflection of your brand. You might consider framing different quotes, your company's mission statement, or photos that inspire your team up on the walls, or even painting the office with branded colors. There are endless possibilities when it comes to decorating your office, and it certainly doesn't need to be perfect. So have fun with it, as each office has a unique style that can be highlighted in many different ways!

Dress Code

The way you decide to dress at work is a significant indicator of the tone you'd like to set as a company. If you are a more modern, innovative, creative company, it may best suit your company culture to dress in concurrence of that; jeans and a nice top perhaps. However, maybe your company is traditional and exhibits a corporate culture, meaning dressing in a button down, slacks, and a pantsuit is more appropriate. What people are wearing should mimic your brand as a whole, so be sure to set the tone with a fitting dress code for your team.

Layout

If you are a smaller company, you may find it best to have an open space, and/or a "no door policy" in order to be most productive and promote a more collaborative workspace. However, if your company is larger, and/or quieter, it may be best to have enclosed offices and cubicles in order to eliminate those potential distractions. Consider what would make your team the most successful and go from there. 

The goal of creating a branded office space is to promote a positive workspace for your team to feel motivated and successful working in, so be creative, have fun, and show off your amazing company through your personalized style!

Story By: Krista Smith