Engaging with your business's audience seems simple, but at times it can be tedious and difficult to manage. What exactly is community management, and why is it important? Not only does it increase brand awareness, but it also allows you to grow internal relationships with your audience by giving your brand a more personal touch. Outlined below are some tips and tricks for successfully executing community engagement.
1. The 48 Hour Rule
I'm sure at some point you've had a completely full inbox on social media, whether you've forgotten to check it for weeks, or just didn't get around to reading them, ultimately resulting in some serious procrastination. When implemented, the 48 hour rule mandates that you should reply to each message that comes in within 48 hours, whether it be a question regarding shipping, or someone mentioning your brand in a comment. Quick responses show the client that you care about their wants and needs. The response doesn't need to be lengthy, rather something simple to acknowledge that you've seen their message. This ensures that the client feels heard and important, and that they're not just another person in an onslaught of "customers".
We've noticed here at Imagine Media that followbacks make a substantial impact on audience engagement. It only takes about 5-10 minutes per day to log in to each social media platform and follow your new followers back! It shows the individual that you are interested in them and want a relationship rather than just a follow. While there are helpful programs like Flock to do this for you, on platforms such as Pinterest and Twitter, sometimes it can be easier to go in manually and follow a handful of people back. Trust us, you'll see the positive results!
3. Double Tapping
Like, like, and like! Clicking that heart button on posts that mention your product or brand can boost audience interest tenfold. It helps to first go through and like any tagged photos of your brand (on Instagram), or mentions (on Twitter), and then go through any hashtags either of your brand name, or something similar to your product. For example, if your company sells children's clothing, you could search for the hashtag of a popular children's clothing brand so that someone who shops there will potentially be interested in and recognize your product as well. Feel free to go in and comment on tagged posts with on-brand phrasing such as, "Thank you for mentioning us!" or "We totally agree!" just to boost that engagement even more.
Community management is a significant part of spreading both awareness and interest toward your brand. The impact of putting these practices into use yields a larger following, a positive brand recognition, and closer internal relationships with your audience. It doesn't seem like such a complicated concept anymore, right? Try it out, and see how these practices benefit your community engagement!
Story By: Krista Smith