ImagiNation with Caroline Van Sickle

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Caroline Van Sickle

CEO + Founder of The PRIMP Network

OccupationThe PRIMP Network, founder, CEO 

Age: 39

Favorite Productivity Tool: My iMac - lol 

Most Recommended App: Audible

Last Book You Read: I read several books simultaneously, here's my current list:

  1. "A Course in Miracles"
  2. "Ask and it is Given" - Esther and Jerry Hicks
  3. "The Untethered Soul" - Michael Singer
  4. "Transcending the Levels of Consciousness" by David R. Hawkins

I am also a big fan of poetry - here's one of my faves by William Wordsworth - Ode: Imitations of Immortality from Recollections of Early Childhood

Unfold Your Own Myth by Rumi (translated by Coleman Barks)

Instagram handle: @primp

Tell us about your journey? I started PRIMP in 2010. It began as an intention when I left my life and my job in media and advertising in NYC. I was terribly lost and unhappy. I needed a change.

I left because I wasn't doing my best work or contributing to something I believed in. In fact, I felt just the opposite. I felt advertising was disingenuous and that there must be a better way for people to learn about products they love.

I wondered what it would be like to have a job I loved and worked for a mission that served more than the bottom line. I left NYC determined to find it. At the time, I had no aspirations of starting my own company.

I knew marketing and advertising would be the area of focus. However, at the time, I did not realize that my quest to innovate in marketing would harmonize perfectly with an empowering social and cultural revolution. The unfolding of PRIMP2.0 and the Beautocracy has been profound and beyond my wildest imagination. I am grateful beyond measure for our network of influencers, the Power Primpers, our HQ PRIMP team (the women who make it happen on the daily), and our clients who have believed in the power of our influencer marketing formula, mission, and the exceptional power of pure advocacy. Not only do we promote products we love through our network of influential Power Primpers, but we align with a greater good. We empower women to PRIMP their lives from a position of strength, inspiration, and radical self-acceptance. We're so passionate about what we're working on that we initiated a movement called the Beautocracy - beauty and fashion by and for the people. The underlying current that propels our growth is the direct application of the reason why we exist.  In my early days of marketing and advertising, I was turned off by brands that made women the objects and not the authors of what was beautiful and fashionable. PRIMP shifts the paradigm of this archaic ad model. The culmination of all of these variables was way beyond my calculated plans or efforts. In full transparency, I would say that there is a power in PRIMP that allowed the Company and community to unfold - all despite my mistakes, procrastination, doubt, worry, and fear. We planted a seed in fertile soil, showed up to work every day, and had faith in shepherding the Company in the best way we knew how.

What's your favorite part of your day? The early morning, 5-7 am when the world is quiet, and my mind is clear. This is the time for my daily ritual of prayer, meditation, and reading takes place.

When do you feel most successful? Professionally, I feel most successful when I witness someone on my team start to believe in themselves the way I believe in them.

What do you do to recharge when you’re feeling drained? Yoga. Lot's of yoga! I also go to a spiritual study group. We focus on material that helps us be a better servant to the world and the people around us through love, forgiveness, and compassion.

What do you know today that you wish you would have known when you first got started as an entrepreneur? Nothing. The whole process has unfolded perfectly - the humbling mistakes, the countless blubbering failures, and the triumphs all combine into the totality of the perfection of the experience. Haha!

How do you optimize your day? Um, I don't. I probably should. I just follow the prompts and try to prioritize the best way I can. But, if something unexpected pops up, I try to be flexible and agile, so I don't get frustrated when things don't go "my way." 

Who is the person/people who allowed you to imagine more? My mentor, Chris Cobb, was my Obi-Wan Kenobi. He recently passed away. Ever since I have found myself in deep reflection on the infinite wisdom that he gifted to me. I have never experienced such a loss than his unexpected death. But, at the same time, I feel grateful beyond explanation for his patient, daily, and loving mentorship. Chris was the primary catalyst for PRIMP. He believed in me more than I believed in myself. Chris never failed anyone with his simple mission to serve others in an unconditionally loving way. I want to be more like him (and Oprah).

What does imagining more mean to you and your story? I have pivoted my entire perception on the way I do business. In full transparency, fear has often driven my decisions -   fear of making payroll, fear of making deadlines, fear of survival - my God, there's just an endless list. I realized I had been making a grave mistake. Even though courage helped me take the leap of faith in starting the business. I was failing on sustaining the courage when things got shaky. Fear kept me trapped in the cycle of fear. Through constant meditation, I practice leading with faith, optimism, humor, and humility. No, I am not going to get it right every time. But, I am definitely going to imagine that I can be a conduit for something good to happen through PRIMP.

If you could do more of one thing every day what would it be? Meditate 

Favorite social media platform? Instagram, of course! What other social plaforms are there? Just kidding :)