As technology advances so does the way we like to view our content. More and more people are using their mobile devices such as smartphones and tablets to browse the web instead of using a desktop. This means that as business owners, we must make sure we accommodate the needs of our mobile audiences because if we don't, we risk losing the opportunity to grow our businesses, brands, and sales.
Mobile audiences consume content differently than desktop audiences. You need to ensure your website is not only designed for your average desktop user but your mobile user as well. The content for mobile needs to be clean and user-friendly enough for the audience to scan and move quickly through the site, otherwise, your visitors may leave and never return.
To ensure this doesn't happen to you, start by following the seven steps listed below.
1. Grab your audience's attention.
Create a headline that draws your reader's eye and makes them curious. You want your audience to be intrigued by whatever content you are creating so they are more willing to click through your website, social media, blog post, etc. and keep reading.
2. Always put your most important message first.
To ensure your audience does not miss the most important thing you want them to see, PUT. IT. FIRST. Mobile users love to scroll, so if you want to grab their attention, make sure your message is first and foremost on your page. Just get to the point initially, and then add details later.
3. Be succinct.
Mobile audiences like to scan which means they move quickly. To appeal to them, be concise and clear. You don't necessarily have to create short content, but rather content that is focused, easy to understand, and easy to read through promptly.
4. Be strategic with your headings.
Make sure you include your most important details in your headings and subheadings. This allows readers to scroll through and find content that matters to them and then read from there. It's difficult to read a lot of content that is compact on a mobile device. To make things simple for your audience, break up your posts with headlines. It makes your content easier to navigate and your audience happy.
5. Use lists.
With mobile, there's almost never such thing as "too concise." This has been a common theme in this post, but it rings true: the quicker and easier your content is to find and read, the more satisfied your audience will be. This means lists are your friend. Along with headings, lists break up your content even more, making your information easier to obtain.
6. Include images and video.
Make your content fun to look at. Break up text-heavy pages with videos and images to keep your reader engaged.
7. Remove any clutter.
Clutter not only gets in the user's way on their mobile device, but it can also slow down the loading speeds to the page. Mobile audiences can be impatient and won't wait around long for a page/image to load. Avoid this by decluttering, and your audience will more likely read and engage with your content.
Story by: Hannah Bagley