ImagiNation with Liz Lapidus


Liz Lapidus

Occupation: Owner, Liz Lapidus PR

Age: 50

Favorite Productivity Tool: Wunderlist

Most Recommended App: Waze – I would literally be lost without it

Last Book You Read: “Hotel Scarface” by Roben Farzad

Instagram handle: @lizlapidus

Tell us about your journey. I started my career working for a big PR agency and then went in-house at Turner Entertainment. I always loved what I did but never loved where I did it, so right after the 1996 Olympic Games in Atlanta I hung out my shingle. In truth, I just thought I would freelance, which I did for a while. And then came clients, followed by employees, an office and suddenly I was in business. Of course, it wasn’t quite that accidental. There were a lot of long hours and hard work, and 20 years later I’m still at it.  I firmly believe if you do what you love you will be successful.

What what's your favorite part of your day? The end of the day when I can break bread with my husband.

When do you feel most successful? When I take the time to reflect on the goals that I’ve achieved or succeeded in accomplishing and then set higher goals for the future.

What do you do to recharge when you’re feeling drained? A quick fix is to walk around the block. Our office is located in Inman Park so we’re just steps from Krog Street Market, the Atlanta BeltLine and the city’s most gorgeous Victorian homes. A better answer is to go ride my horse, Benjamin. And a complete re-charge is when I can put my toes in the sand on Martha’s Vineyard.

What do you know today that you wish you would have known when you first got started as an entrepreneur? There will be highs and lows, and as much success as I achieve, I will also fail. And that’s more than ok.  You learn as much - if not more - from failure than success.  

How do you optimize your day? Focus. Work smarter, not harder. And always live my passion.

Who is the person/people who allowed you to imagine more? My husband is my biggest cheerleader. He’s the smartest man I know, and even though I don’t always listen he gives me brilliant advice.

What does imagining more mean to you and your story? Everything! I wake up every morning thinking that this could be the best day ever. That we can do great things for our current clients and that new clients are a phone call away. Entrepreneurs are constantly looking several steps ahead to anticipate what might go wrong. But I’m a naturally positive person, and I try to always see the best in situations, even when they appear dire. I love the idea that hitting rock bottom could actually be the best thing that ever happened. 

If you could do more of one thing every day what would it be? Ride my horse.

Favorite social media platform? Facebook - I have a personal account and one for my business.