We live in a society where technology is constantly improving to meet the needs of users. As a business, it is important to stay up to date and find new ways to engage to consumers using mobile devices. Here are a few tips on how to stay appealing to the tech-savvy millennials generation:
Headlines are the best way to catch your reader’s attention. These should be meaningful, useful, and relevant to the reader. The more appealing a headline is, the more likely someone is to click on the article. Think carefully about your target audience and what they want to learn about.
Having an aesthetically pleasing blog post, Instagram image, or Facebook cover photo is an effective way to catch the attention of social media users. An audience very rarely just wants to read: Images and graphics are a great way to communicate to your viewers and prompt their imagination while scrolling through.
Short & to the Point
There’s nothing worse than waiting until the end of a long page article to have the point revealed to you. Make content short and straight to the point so people can gain an understanding of the the topic without their attention drifting. Putting the important information in the beginning will get your point across without losing the reader. Using lists are also a great way to keep the article simple for mobile readers.
Make your social platforms feel user friendly. It’s important to keep in mind that the majority of your readers are viewing a blog post or Instagram caption from a mobile device. Take that into consideration as you plan your content and look at it through the mobile eye, even if you’re scheduling posts from a desktop.
Story By: Madeline Adair