It’s becoming more and more common to see words like “Guru” and “Ninja” in a job title these days. No doubt geared towards the out of the box generations, these creative job titles are designed to attract the younger workforce. While the creative names for jobs do present a fun twist on a perhaps otherwise relatively bland job description, we were interested in diving deeper to see if the trend is actually working.
One of the first questions that you’re inevitably asked when you meet someone is “What do you do?” As much as people may not like to admit it, your job description in a way defines a part of who you are. If you’re not proud of your current role or title, this may be an awkward moment for you. That’s why for some people, a creative job title can be the the boost of confidence that they need to feel good about their job description. For example, would you rather be known as a “Receptionist” or a “Front Office Hero?” Of course, the opinions on this subject may vary, but there’s no doubt that creative job titles are disrupting how companies are traditionally organized.
In the past, a great deal of weight has been put on a job title: Director vs. Manager, President vs. Vice President. The way that innovative companies are adding the title Director or Chief, to a role that would have traditionally not received that level of respect is shaking up the way people feel about job titles in general. This change in attitude sparks curiosity and conversation about why a job title is even important in the first place.
Creative job titles can also be good for internal branding and company culture. As more companies implement out of the box ideas to enhance their culture and branding, standing out among other agencies or tech companies can be a challenge. With creative job titles, you can set your team apart by giving the freedom to establish their own hierarchy and structure.
As with anything new and different, there are of course downsides to creative job titles. These titles can cause confusion within an industry and may create an environment where employees are unclear about their career trajectory. In addition, the title could be misleading to an outsider who may not be familiar with the structure or processes behind the creative titles. From a personal standpoint, a creative title may not look great on a resume if you’re trying to move into a more serious or traditional industry.
At the end of the day, job titles come down to what the employees and the team feel about them. Most people would probably agree that regardless of your title, what’s more important is the work you do and how much passion you lead with.
Story By: Sophie Duncan