ImagiNation with Doug Ireland


Doug Ireland

Occupation: Owner, Freeland Painting


Twitter handle: @paintgwinnett

Tell us about your journey? I started Freeland Painting at the bottom of the Great Recession in 2009 with the idea that the residential market would still be a good place to do work.  Even though all new construction had come to a halt, many people who were still employed and doing well were continuing to maintain their homes.  We capitalized on this by providing a reliable service to those folks and we grew from there.  Now we are in several markets including residential, new construction commercial, managed retail and managed HOA painting.  We are on our way to our best year ever with over 20% growth and looking forward to setting more records as we grow.

What what’s your favorite part of your day? Signing checks on Fridays.  Knowing that we are participating in uplifting and feeding the family of our workers it a great joy.

When do you feel most successful? In Business, when I close on new business.  In my personal life, when my seven year old tells me he wants to grow up to be just like me.

What do you do to recharge when you’re feeling drained? Evenings spent with my wife Keri and a bottle of our favorite wine.

What do you know today that you wish you would have known when you first got started as an entrepreneur? Gray hair gives you credibility.

How do you optimize your day? For me, I have to have a written schedule and stick to it.  

Who is the person/people who allowed you to imagine more? I have many influences but my greatest source of confidence comes from my wife Keri who has believed in me even when things were bleak and success seemed so far away.

What does imagining more mean to you and your story? That what we do has ramifications beyond applying paint to walls. We help uplift the lives of our customers by beautifying and protecting their investments.

If you could do more of one thing every day what would it be? Work on my business and not in it. We are still growing rapidly. Along with this comes the human nature to try to solve every problem yourself.  You have to trust in the vision you have set for your people and empower them to pursue that vision.

Favorite social media platform? Facebook