Why Knowing Your Weaknesses Can Be Your Greatest Strength

Why Knowing Your Weaknesses Can Be Your Greatest Strength

Talking about your weaknesses can be difficult, especially because they inevitably pop up in most job interviews. We’ve heard all the generic answers from the self-proclaimed workaholics and perfectionists, but how can you really answer this question in a positive way that gets your interviewer’s attention and demonstrates that you are a genuine human?

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Working With A Peer Mentor

Working With A Peer Mentor

One way to intentionally design who you surround yourself with is to find a peer mentor. A peer mentor is someone who is working in a similar industry to you who has responsibilities and challenges that align closely with your own profession. You can find this person by doing your own research and reaching out to people in your community, or you can ask your leadership team who may have connections to other companies who have positions that parallels your own.

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ImagiNation with Derek Chitwood

ImagiNation with Derek Chitwood

“Back in Athens one day I sat down and sketched out a peach logo that I envisioned becoming THE logo for our state. And while I had no intentions of it becoming a clothing line, it quickly became that after my roommates suggested that I make some tees and hats. Peach State Pride was born in February of 2009. I had no background in clothing or running a business, simply a creative mind and a big dream.”

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Determining Your Target Audience

Determining Your Target Audience

Last week we had an awesome lunch and learn with THRSHLD, a full service marketing agency founded by Christan Duncan. The main focus of this learning opportunity was to dive into how to determine a target audience when developing a social advertising campaign. This process is not as simple as it seems because there are so many options and categories to choose from when building your ad. In order to create a successful social media advertisement you need to determine who you’re speaking to, when is the best time to speak to them and how to speak to them (what platform to use and what device to reach them on). The “who” is the first step and can be the most complicated, we’ve rounded up some categories to focus on when building your target audience.

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Problem Solving 101

Problem Solving 101

Problem solving is a broad topic that many applicants might put on their resume as a buzzword, but what does it actually mean? A problem solver will find a solution, it’s as simple as that.

Becoming a problem solver happens over time with a great deal of practice. Each time you’re presented with a challenge or obstacle that you find a way to overcome, you’ve gained experience in problem solving. This process often happens accidentally, so how can you get experience in problem solving in a more intentional way? We’ve rounded up some tips for how to identify problems and find solutions.

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How to Avoid Digital Overwhelm

How to Avoid Digital Overwhelm

With Scroll Free September on the horizon, many conversations are turning to strategies for unplugging. While we know we couldn’t actually go cold-turkey since we’re in the social media biz, we recognize the importance of prioritizing human interactions and stepping away from our devices. At Imagine Media we encourage our team to find balance. Whether it’s a positive balance of work and life, a healthy balance of tacos in the evening and a green juice for breakfast or a balance between scrolling through Instagram on the couch while binge-watching Netflix and the next day going for a 10-mile hike -- we get it!

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ImagiNation with Patrick Braswell

ImagiNation with Patrick Braswell

“I started in commercial real estate 15 years ago with Colliers International and worked there for 7 years. Then become part owner of SWA, a boutique commercial real estate firm. While there I started a commercial real estate tech company called Ten Eight.  We raised $500K for the idea and then 2.5 years later sold it to RealNex. I worked at RealNex for a year before leaving with to start Transcend with Benj Miller and Ben Buie.  After running a CRE Tech company it was my core believe that brokers aren’t interested in technology and frankly didn’t do enough for their clients. Transcend is changing that.”

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Back Your Social Strategy With a Beautiful Website

Back Your Social Strategy With a Beautiful Website

Imagine Media’s partners invest a great deal of time and assets into giving us the tools to create engaging social media content to be distributed across their social platforms. From breaking down their Top 9 to perfectly styling each photo, we take so much pride in producing a visually appealing social strategy to capture the attention of our partner’s target audience.

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How Social Media 'Challenges' Could Be Beneficial for Your Brand

How Social Media 'Challenges' Could Be Beneficial for Your Brand

Every few months a huge challenge starts trending on social media. Right now thanks to Drake’s new song “In My Feelings,” we have a dance challenge going viral. It has instantly become a hit, just like past challenges such as the running man challenge. Many celebrities have decided to jump on the bandwagon and make videos. Ciara, Russell Wilson, Millie Bobby Brown, and Will Smith are a few of the bunch that have posted their versions. All it takes is a hashtag and a video for you to instantly go viral. So you may be wondering, could a social media challenge be good for your brand?

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The Importance of Brand Guidelines

The Importance of Brand Guidelines

When you’re building the brand behind your company, it’s important to establish a set of rules and guidelines to promote consistency throughout your marketing materials. Brand Guidelines serve as a resource for how to present your company to the world. From logos to fonts and brand voiceto the color palette, this style guide will ensure that your company is properly represented across all platforms.

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ImagiNation with Leslie Kuban

ImagiNation with Leslie Kuban

“To me, imagining more means first letting go of the fears that may be holding you back. We all fear change, but if we are to imagine more, we must embrace it. In my franchising seminars, I share stories of successful franchise owners who pushed passed the temporary pain and of those who turned back to the path of least (short term) discomfort. The difference in the two comes down to this: You will only make the change if you are convinced that NOT making the change will lead to greater pain.”

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ImagiNation with Jesse Grossman

ImagiNation with Jesse Grossman

“I decided at a young age I wanted to be my own boss and be an entrepreneur. After launching my career in marketing, I pursued an idea to start a nonprofit in 2012, which grew into what is today Community Bucket. While working in the social good space, I would simultaneously look for marketing and consulting opportunities to help make it work financially. In 2014, I decided to launch another company in the recruiting industry with a bent towards disrupting how companies approach hiring. Today, 1H Recruiting has grown to 8 people and has given me an interesting challenge to complement my dual interest in the nonprofit sector. Where the journey goes from here is still unknown.”

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A Guide for Office Branding

A Guide for Office Branding

They say not to judge a book by its cover, but a first glance it can tell us a lot about its purpose. When someone walks into your office, do they know what kind of company you are, what you value, and what your mission is as a company? When many think of "branding" they think of a logo or slogan, but your company's identity is much more than that, so why not showcase that through your office environment! Here are a few tips and tricks for making your office both on-brand and a space you're proud to show off as an extension of what your company stands for:

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Networking Events Worth Attending

Networking Events Worth Attending

You might be thinking that you don’t need to stay networking after you are hired, and I might not be the first to tell you, but you’re wrong. Networking is a huge part of growing your professional network and it’s essential to attend networking events. I’ve done my part to provide you some options of networking events to attend, but now you get to decide what to attend and make the experience worth while!

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ImagiNation with Elizabeth Allen

ImagiNation with Elizabeth Allen

“Six months of unemployment allowed me to learn about Atlanta's tech scene. During this time I went to as many classes, Meetups, and coffee dates as I could. I probably interviewed (formally and informally) with more than 50 people during this time. I got really good at interviewing. Eventually, after some consulting work with the software startup, UserIQ, I was offered a role on the customer success team. That's when the real work started: learning the ins and outs of a software, learning to troubleshoot and navigate customer relationships; I learn something new every single day.”

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Instagram Story Hacks Everyone Should Know

Instagram Story Hacks Everyone Should Know

With all of the constant updates on different social media platforms, it can be hard to keep up. Serving as the third most active social media app, Instagram is regularly adding new features that can be difficult to navigate, and ineffective if used improperly. Here's an all-access guide for some quick, interactive, and creative ideas for promoting your brand engagement with your Instagram stories:

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How To Productively Fill Your Time If You’re Unemployed

How To Productively Fill Your Time If You’re Unemployed

Whether you quit a job that wasn’t “the one” and are on the search for your next career move, or you’ve just graduated and you feel empty without the consistency of a class schedule, filling the time of unemployment can be a pretty daunting task. The days pass by slowly, or extremely quickly, and it’s easy to lose track of your purpose. We’ve all been there to some degree and can relate to the awkward feeling of being unemployed. To combat the in-between time, we’ve rounded up a few tips on how to spend your days productively.

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