Kylie Jenner: How Social Media Plays a Role in Her Success

Kylie Jenner: How Social Media Plays a Role in Her Success

The August 31st edition of Forbes Magazine will include the 60 richest self-made women, including Kylie Jenner, the youngest person in the ranking with her worth at $900 million, and in another year of growth, the youngest self-made billionaire ever. She has successfully leveraged her assets to gain increased fame and wealth, but overall she credits social media for her continued growth and success:

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ImagiNation with Stephen Beehler

ImagiNation with Stephen Beehler

“Social Media and Film are the two verticals that no matter what crazy twist and turn my path takes, I always end up back on their doorstep. Early on I ran all the social media for Emory University. Having studied both marketing and film in school, my social media strategies always skewed content-heavy, particularly video-heavy. I guess you could say I love telling stories - film is one vehicle in which to tell a story, and social media is another. From there I took a bit of a left turn and got into the apparel world, founding two companies over the course of three years.”

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ImagiNation with Garnie Nygren

ImagiNation with Garnie Nygren

“In 1991, my family took a weekend vacation to the beautiful countryside of Chattahoochee Hills, GA. My parents, Steve and Marie, were both Atlanta natives but wanted to truly step off the treadmill of life when they discovered this century-old farmhouse. In 1994, we decided to relocate full-time. We were soon struck by suburban sprawl when we discovered a bulldozer coming to tear down our paradise while my dad and I were out on a run in the woods. Soon enough, he purchased 1,000 acres of land, had a group of concerned citizen landowners and an idea for future land preservation.”

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Best Boss Cheat Sheet

Best Boss Cheat Sheet

A significant part of being an entrepreneur is being a leader and a boss, whether it be being your own boss, or someone else's. While there's no perfect "formula" for being the perfect boss in your start-up, there are definitely some qualities and habits that I have noticed my bosses adopt during my time here at Imagine Media that have proven to be successful and admirable. As a primary leader in a new organization or business, it is crucial to exemplify proper leadership which can take many different forms, but-- here is our "cheat sheet" for being the best boss you can be:

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Making the Most of Onboarding Teammates

Making the Most of Onboarding Teammates

Change and transition occur at every company. Other opportunities will arise for teammates at some point in their career and that leaves you with turnover and starting the hiring process. The hiring process itself isn’t something I’m very knowledgeable in, but there are certain things that occurred after getting hired as an intern that truly helped me transition into being a team member at Imagine Media.

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Customer Service 101

Customer Service 101

Regardless of whether or not you have a "customer service" job title, it is probably true that you and/or your team will have to take on client-facing roles at some point in your careers. Whether it be through email, phone, or an in-person meeting, it is critical to know and understand the issues you may face when it comes to communicating with a client or customer in the midst of a conflict. Here are some helpful tips and tricks when approaching a few different client-facing situations effectively and appropriately (even when it's difficult...):

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ImagiNation with Ed Howie

ImagiNation with Ed Howie

“It was the Summer before my Senior year and it lead to me getting asked to join Chick-fil-A Corporate in 1989. I started with Chick-fil-A before nuggets and waffle fries, let alone drive-thrus and milkshakes. I then was the first Director of Marketing at Atlanta Bread Company, before getting recruited away to be Director of Foodservice Marketing at H-E-B Grocery in San Antonio in 2000. In 2003, I leaned into my entrepreneur heart and launched my marketing firm. That’s the professional path.”

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Inspiration to Get You Through the Work Week

Inspiration to Get You Through the Work Week

Whether it's a 9-5 desk job, or a fast-paced, on-your-feet kind of day, getting through the work week (even with gallons of coffee) can be tiresome and difficult. At Imagine Media, attitude is everything, and we find that our most productive days are filled with inspiration, which leads to an overall positive work environment and our best results. Here are some simple weekly "inspo" ideas to help boost your attitude and confidence when approaching the tough week ahead:

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How to Effectively Use Live Video

How to Effectively Use Live Video

"Going live" is a new feature that's beginning to emerge across many social media platforms. Because these streams are accessible to anyone on the given platform, it has the potential to spread major awareness for your brand! However, there is a right way to do live videos, and a wrong way to do them, so check out these 5 helpful content ideas that will help you utilize live streaming the best way you can:

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ImagiNation with Anna Ruth Williams

ImagiNation with Anna Ruth Williams

“I was born to CREATE. As a kid I was constantly creating crafts, games, stories, etc. I’ve learned that it’s really important for me to continually fuel that natural desire to create as an adult. So, if I have a week that drains me via administrative work, finances, HR/client management, etc. – I give myself time to create. This can be gardening, home decorating, baking, crafting, etc. It always recharges me.”

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Why It’s Important To Unplug and How To Do it

Why It’s Important To Unplug and How To Do it

To disconnect or check in? That is the question most entrepreneurs ask themselves before heading out on vacation. If you have spent the better part of your adult life building a business from the ground up, it’s totally understandable that the thought of unplugging from your “baby” may give you a minor anxiety attack. Truth is, your reluctance to disconnect could have a series of negative effects on both you and your team.

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Remembering Kate Spade

Remembering Kate Spade

Renown fashion designer and business influencer, Kate Spade, was only 55 years old when she tragically passed away just this week. As an entrepreneur, Spade was known for her hustle, hard work, and integrity, which showed tenfold through her exponential business successes. We take a look back on her legacy, specifically her entrepreneurial journey, and how she turned a small handbag business into a multimillion-dollar empire while embodying style and poise:

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ImagiNation with Edliz Wade

ImagiNation with Edliz Wade

“I think for female entrepreneurs, especially minority ones, imagining more means believing that you can achieve what others may not want you to or will help you to. It means that my crazy dream of being a speaker and encouraging others to rethink the meaning of a "healthy life" can be a definite reality because I can take reigns of my imagination and I have the ability and potential to make something out of it.”

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How Community Engagement Helps Your Brand

How Community Engagement Helps Your Brand

Engaging with your business's audience seems simple, but at times it can be tedious and difficult to manage. What exactly is community management, and why is it important? Not only does it increase brand awareness, but it also allows you to grow internal relationships with your audience by giving your brand a more personal touch. Outlined below are some tips and tricks for successfully executing community engagement.

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