The Importance of Brand Guidelines

The Importance of Brand Guidelines

When you’re building the brand behind your company, it’s important to establish a set of rules and guidelines to promote consistency throughout your marketing materials. Brand Guidelines serve as a resource for how to present your company to the world. From logos to fonts and brand voiceto the color palette, this style guide will ensure that your company is properly represented across all platforms.

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ImagiNation with Leslie Kuban

ImagiNation with Leslie Kuban

“To me, imagining more means first letting go of the fears that may be holding you back. We all fear change, but if we are to imagine more, we must embrace it. In my franchising seminars, I share stories of successful franchise owners who pushed passed the temporary pain and of those who turned back to the path of least (short term) discomfort. The difference in the two comes down to this: You will only make the change if you are convinced that NOT making the change will lead to greater pain.”

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ImagiNation with Jesse Grossman

ImagiNation with Jesse Grossman

“I decided at a young age I wanted to be my own boss and be an entrepreneur. After launching my career in marketing, I pursued an idea to start a nonprofit in 2012, which grew into what is today Community Bucket. While working in the social good space, I would simultaneously look for marketing and consulting opportunities to help make it work financially. In 2014, I decided to launch another company in the recruiting industry with a bent towards disrupting how companies approach hiring. Today, 1H Recruiting has grown to 8 people and has given me an interesting challenge to complement my dual interest in the nonprofit sector. Where the journey goes from here is still unknown.”

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A Guide for Office Branding

A Guide for Office Branding

They say not to judge a book by its cover, but a first glance it can tell us a lot about its purpose. When someone walks into your office, do they know what kind of company you are, what you value, and what your mission is as a company? When many think of "branding" they think of a logo or slogan, but your company's identity is much more than that, so why not showcase that through your office environment! Here are a few tips and tricks for making your office both on-brand and a space you're proud to show off as an extension of what your company stands for:

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Networking Events Worth Attending

Networking Events Worth Attending

You might be thinking that you don’t need to stay networking after you are hired, and I might not be the first to tell you, but you’re wrong. Networking is a huge part of growing your professional network and it’s essential to attend networking events. I’ve done my part to provide you some options of networking events to attend, but now you get to decide what to attend and make the experience worth while!

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ImagiNation with Elizabeth Allen

ImagiNation with Elizabeth Allen

“Six months of unemployment allowed me to learn about Atlanta's tech scene. During this time I went to as many classes, Meetups, and coffee dates as I could. I probably interviewed (formally and informally) with more than 50 people during this time. I got really good at interviewing. Eventually, after some consulting work with the software startup, UserIQ, I was offered a role on the customer success team. That's when the real work started: learning the ins and outs of a software, learning to troubleshoot and navigate customer relationships; I learn something new every single day.”

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Instagram Story Hacks Everyone Should Know

Instagram Story Hacks Everyone Should Know

With all of the constant updates on different social media platforms, it can be hard to keep up. Serving as the third most active social media app, Instagram is regularly adding new features that can be difficult to navigate, and ineffective if used improperly. Here's an all-access guide for some quick, interactive, and creative ideas for promoting your brand engagement with your Instagram stories:

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How To Productively Fill Your Time If You’re Unemployed

How To Productively Fill Your Time If You’re Unemployed

Whether you quit a job that wasn’t “the one” and are on the search for your next career move, or you’ve just graduated and you feel empty without the consistency of a class schedule, filling the time of unemployment can be a pretty daunting task. The days pass by slowly, or extremely quickly, and it’s easy to lose track of your purpose. We’ve all been there to some degree and can relate to the awkward feeling of being unemployed. To combat the in-between time, we’ve rounded up a few tips on how to spend your days productively.

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Kylie Jenner: How Social Media Plays a Role in Her Success

Kylie Jenner: How Social Media Plays a Role in Her Success

The August 31st edition of Forbes Magazine will include the 60 richest self-made women, including Kylie Jenner, the youngest person in the ranking with her worth at $900 million, and in another year of growth, the youngest self-made billionaire ever. She has successfully leveraged her assets to gain increased fame and wealth, but overall she credits social media for her continued growth and success:

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ImagiNation with Stephen Beehler

ImagiNation with Stephen Beehler

“Social Media and Film are the two verticals that no matter what crazy twist and turn my path takes, I always end up back on their doorstep. Early on I ran all the social media for Emory University. Having studied both marketing and film in school, my social media strategies always skewed content-heavy, particularly video-heavy. I guess you could say I love telling stories - film is one vehicle in which to tell a story, and social media is another. From there I took a bit of a left turn and got into the apparel world, founding two companies over the course of three years.”

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ImagiNation with Garnie Nygren

ImagiNation with Garnie Nygren

“In 1991, my family took a weekend vacation to the beautiful countryside of Chattahoochee Hills, GA. My parents, Steve and Marie, were both Atlanta natives but wanted to truly step off the treadmill of life when they discovered this century-old farmhouse. In 1994, we decided to relocate full-time. We were soon struck by suburban sprawl when we discovered a bulldozer coming to tear down our paradise while my dad and I were out on a run in the woods. Soon enough, he purchased 1,000 acres of land, had a group of concerned citizen landowners and an idea for future land preservation.”

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Best Boss Cheat Sheet

Best Boss Cheat Sheet

A significant part of being an entrepreneur is being a leader and a boss, whether it be being your own boss, or someone else's. While there's no perfect "formula" for being the perfect boss in your start-up, there are definitely some qualities and habits that I have noticed my bosses adopt during my time here at Imagine Media that have proven to be successful and admirable. As a primary leader in a new organization or business, it is crucial to exemplify proper leadership which can take many different forms, but-- here is our "cheat sheet" for being the best boss you can be:

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Making the Most of Onboarding Teammates

Making the Most of Onboarding Teammates

Change and transition occur at every company. Other opportunities will arise for teammates at some point in their career and that leaves you with turnover and starting the hiring process. The hiring process itself isn’t something I’m very knowledgeable in, but there are certain things that occurred after getting hired as an intern that truly helped me transition into being a team member at Imagine Media.

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Customer Service 101

Customer Service 101

Regardless of whether or not you have a "customer service" job title, it is probably true that you and/or your team will have to take on client-facing roles at some point in your careers. Whether it be through email, phone, or an in-person meeting, it is critical to know and understand the issues you may face when it comes to communicating with a client or customer in the midst of a conflict. Here are some helpful tips and tricks when approaching a few different client-facing situations effectively and appropriately (even when it's difficult...):

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ImagiNation with Ed Howie

ImagiNation with Ed Howie

“It was the Summer before my Senior year and it lead to me getting asked to join Chick-fil-A Corporate in 1989. I started with Chick-fil-A before nuggets and waffle fries, let alone drive-thrus and milkshakes. I then was the first Director of Marketing at Atlanta Bread Company, before getting recruited away to be Director of Foodservice Marketing at H-E-B Grocery in San Antonio in 2000. In 2003, I leaned into my entrepreneur heart and launched my marketing firm. That’s the professional path.”

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Inspiration to Get You Through the Work Week

Inspiration to Get You Through the Work Week

Whether it's a 9-5 desk job, or a fast-paced, on-your-feet kind of day, getting through the work week (even with gallons of coffee) can be tiresome and difficult. At Imagine Media, attitude is everything, and we find that our most productive days are filled with inspiration, which leads to an overall positive work environment and our best results. Here are some simple weekly "inspo" ideas to help boost your attitude and confidence when approaching the tough week ahead:

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